{"id":13742,"date":"2012-05-28T10:02:06","date_gmt":"2012-05-28T08:02:06","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=13742"},"modified":"2012-05-28T10:38:32","modified_gmt":"2012-05-28T08:38:32","slug":"cell-c-99c-for-real-2-million-and-counting","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/13742\/cell-c-99c-for-real-2-million-and-counting\/","title":{"rendered":"Cell C 99c for real: 2 million and counting"},"content":{"rendered":"

Cell C<\/a> launched their new prepaid voice product and tariff plan called \u201c99 Cents For Real\u201d on 20 May 2012, and has already exceeded 2 million orders for the product.<\/p>\n

\u201cWe are currently only just able to match orders for the product which have exceeded 2 million in the first weeks,\u201d said Cell C CEO, Alan Knott-Craig<\/a>. \u201cIt is one of the fastest growing products we have ever launched.\u201d<\/p>\n

Many existing Cell C subscribers are also migrating to the \u201999 cents for real\u2019 service. \u201cIn the first hour, thousands of customers had already migrated to the new product,\u201d said Knott-Craig.<\/p>\n

One of the benefits of lower rates to operators is an increase in call volumes. While it is premature to predict this trend (the product has only been available for a week), Knott-Craig said that early indications are very positive.<\/p>\n

Vodacom<\/a> responded to Cell C\u2019s \u201899 cents for real\u2019 product within hours with their own 99c prepaid offering, but to date, MTN<\/a> and 8ta<\/a> have not launched competing products.<\/p>\n

Related articles<\/strong><\/p>\n

MTN laughs off Vodacom, Cell C prepaid price cuts<\/strong><\/a><\/p>\n

Cell C slashes prepaid voice and data prices<\/strong><\/a><\/p>\n

Vodacom cuts prepaid call rates<\/strong><\/a><\/p>\n

Value more important than price: 8ta<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Cell C\u2019s \u201899c cents for real\u2019 prepaid service is one of the fastest growing products which the company has ever launched<\/p>\n","protected":false},"author":2,"featured_media":13743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[43,42,26],"class_list":["post-13742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-alan-knott-craig","tag-cell-c","tag-headline"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/13742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=13742"}],"version-history":[{"count":13,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/13742\/revisions"}],"predecessor-version":[{"id":13758,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/13742\/revisions\/13758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/13743"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=13742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=13742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=13742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}