{"id":139095,"date":"2016-10-05T11:55:25","date_gmt":"2016-10-05T09:55:25","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=139095"},"modified":"2016-10-05T11:55:25","modified_gmt":"2016-10-05T09:55:25","slug":"the-most-valuable-brands-in-the-world-in-2016","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/finance\/139095\/the-most-valuable-brands-in-the-world-in-2016\/","title":{"rendered":"The most valuable brands in the world in 2016"},"content":{"rendered":"

Brand consultancy, Interbrand, has named Apple, Google and Coca-Cola as the three most valuable brands in its 2016 Best Global Brands report.<\/p>\n

With a combined 29 positions, automotive and technology brands dominate this year\u2019s report, while South African born Elon Musk’s company Tesla enters the list for the first time, at 100.<\/p>\n

Retail is the Top Growing Sector, increasing 19%, followed by the sporting and luxury sectors\u2014each experiencing a 10 percent increase. Retail is led by Amazon, eBay and IKEA.<\/p>\n

For the fourth year in a row, Apple and Google claimed the top positions. Apple\u2019s brand value grew by 5% to $178,119 billion , while Google\u2019s brand value rose 11% to $133,252 billion.<\/p>\n

The world\u2019s most valuable brands<\/h3>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n
#<\/strong><\/td>\nBrand<\/strong><\/td>\nValue<\/strong><\/td>\nChange<\/strong><\/td>\n<\/tr>\n
1<\/td>\nApple<\/td>\n$178.1 billion<\/td>\n+5%<\/span><\/td>\n<\/tr>\n
2<\/td>\nGoogle<\/td>\n$133.3 billion<\/td>\n+11%<\/span><\/td>\n<\/tr>\n
3<\/td>\nCoca-Cola<\/td>\n$73.1 billion<\/td>\n-7%<\/span><\/td>\n<\/tr>\n
4<\/td>\nMicrosoft<\/td>\n$72.8 billion<\/td>\n+8%<\/span><\/td>\n<\/tr>\n
5<\/td>\nToyota<\/td>\n$53.6 billion<\/td>\n+9%<\/span><\/td>\n<\/tr>\n
6<\/td>\nIBM<\/td>\n$52.5 billion<\/td>\n-19%<\/span><\/td>\n<\/tr>\n
7<\/td>\nSamsung<\/td>\n$51.8 billion<\/td>\n+14%<\/span><\/td>\n<\/tr>\n
8<\/td>\nAmazon<\/td>\n$50.3 billion<\/td>\n+33%<\/span><\/td>\n<\/tr>\n
9<\/td>\nMercedes – Benz<\/td>\n$43.5 billion<\/td>\n+18%<\/span><\/td>\n<\/tr>\n
10<\/td>\nGE<\/td>\n$43.1 billion<\/td>\n+2%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

Fast food giant, McDonald\u2019s fell out of the top 10 list, replaced by German auto maker Mercedes-Benz.<\/p>\n

The world\u2019s five Top Growing Brands include Facebook (48%), Amazon (33%), LEGO (25%), Nissan (22%) and Adobe (21%).<\/p>\n

The Top 100 brands have a combined total value of $1,796,384 trillion, an increase of 4.8% from 2015.<\/p>\n

Methodology<\/strong><\/p>\n

Interbrand\u2019s 17th annual report analyzes how brands help grow businesses\u2014from delivering on customer expectations to driving economic value. This methodology was the first brand valuation method to become ISO certified.<\/p>\n

The ranking is based on three key components that contribute to a brand\u2019s cumulative value:<\/p>\n