Podcast and audio streaming service iono.fm, has received R2.5 million in funding from a consortium led by advisory firm Clifftop Colony, and made up of South African and international investors.<\/p>\n
The financing will be used to fund iono.fm\u2019s domestic consolidation and for further investment in its streaming and podcasting services.<\/p>\n
Founded in 2008, iono.fm optimises the uploading, hosting and sharing of audio content. The company also launched its own streaming solution in 2015.<\/p>\n
In addition iono.fm has developed its own advertising engine that allows audio advertisements to be seamlessly inserted and removed from audio content hosted on its platform.<\/p>\n
Audio advertising on the iono.fm platform is targeted and sold on a per audio impression basis and gives the advertiser much richer statistics and reporting than traditional radio advertising.<\/p>\n
The company hosts more than 220\u00a0000 episodes and publishes 12\u00a0000 new episodes each month and has seen an 86% growth in podcast listens over the last 12 months.<\/p>\n
iono.fm makes money by charging a percentage platform fee on campaign value from the insertion of audio adverts into the episodes that are delivered from the platform.<\/p>\n
Content providers sign up for a podcast hosting package to use the platform and \/ or for the live streaming services in addition to other audio hosting and distribution services.<\/p>\n