{"id":148255,"date":"2016-12-23T19:00:28","date_gmt":"2016-12-23T17:00:28","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=148255"},"modified":"2016-12-22T23:39:51","modified_gmt":"2016-12-22T21:39:51","slug":"5-ways-christmas-affects-your-brain","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/lifestyle\/148255\/5-ways-christmas-affects-your-brain\/","title":{"rendered":"5 ways Christmas affects your brain"},"content":{"rendered":"
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Christmas is a time of year like no other; gifts are exchanged, little-spoken-to relatives are contacted, and appetising treats are consumed with great gusto. Christmas can be both a time of stress and a time of relaxation. But whether you love or hate Christmas it\u2019s pretty difficult to avoid \u2013 and so your brain may be altered by the experience one way or another. Here are some of the main facets of the Christmas experience, and how they might affect your brain.<\/p>\n

The festive spirit:<\/strong> The joy surrounding Christmas may influence some of the chemicals in your brain (dopamine and serotonin<\/a>) which affect your happiness levels. Dopamine is known to be involved with reward-driven behaviour and pleasure seeking and serotonin is thought to increase our feelings of worth and belonging. So when people talk about \u201cChristmas cheer\u201d they may be on to something.<\/p>\n

In fact, researchers at the University of Copenhagen<\/a> conducted an imaging study to try and find the \u201ccentre\u201d of the Christmas spirit in the human brain. Here, participants were shown Christmas-themed images and, in those participants who actively celebrated Christmas, there was increased brain activation in the sensory motor cortex, the premotor and primary motor cortex, and the parietal lobule. Previously these brain areas have been associated with spirituality, bodily senses and recognising facial emotions. While these results should be interpreted with some caution, it is interesting to note the physical effects that feeling festive can exert on your brain.<\/p>\n

Stress:<\/strong> Not everyone finds Christmas an entirely joyful and festive time \u2013 many people find it very stressful. In fact, the burdens of navigating through a busy shopping centre to find the ideal gift for your other half, or of cooking the perfect turkey for a house full of hungry people, is enough to rattle even the calmest person. Stress can exert a physical response in your body, with the automatic release of adrenaline and cortisol<\/a>. Further, cortisol has been shown to have a profound effect on the hippocampus<\/a>, which may decrease your memory and ability to multitask.<\/p>\n

Giving gifts:<\/strong> The giving and receiving of gifts is an age-old Christmas tradition and there\u2019s no better feeling than seeing your loved one\u2019s eyes light up when you\u2019ve found the perfect gift for them. But why does giving make us feel so good? Generosity has been linked with the reward circuitry of our brain, causing the release of dopamine and endorphins. Researchers have described a \u201chelpers\u2019 high<\/a>\u201d, which is experienced after giving. The chemicals that cause this high can reduce stress and increase your desire to repeat these acts of kindness. So, while you may resent being out of pocket after buying your great aunt that pair of slippers, your brain at least ensures that you are compensated with a chemical reward.<\/p>\n

Bonding with family and friends:<\/strong> The quintessential Christmas experience involves sitting around a table with your loved ones. In fact, it\u2019s hard to even imagine the festive period without thinking of your family and friends. The bond between you and those special to you can result in the release of a hormone called oxytocin in the brain. Oxytocin \u2013 sometimes referred to as the \u201ccuddle hormone\u201d \u2013 drives maternal behaviour, trust, and social attachment. As such, this hormone may help towards explaining that warm, fuzzy feeling you get at Christmas<\/a> when surrounded by those you love and trust.<\/p>\n

Overindulging:<\/strong> Indulging in our favourite food and drinks is all part of the Christmas experience \u2013 but overeating<\/a> can affect your brain. It has been shown to activate a pathway linking the hypothalamus in the brain to the immune system. This leads to an immune response and low-grade inflammation, which may explain why you can feel unwell after eating too much. Of course, this doesn\u2019t do much harm to your body after one extravagant Christmas meal \u2013 but, when overeating becomes a long-term issue, this inflammation can become chronic, and contribute to Type 2 diabetes and heart disease<\/a>.<\/p>\n

But for now, don\u2019t worry too much if you\u2019ve got Christmas on the brain, you\u2019ll soon be back to your usual self come January.<\/p>\n