{"id":15087,"date":"2012-06-11T19:44:13","date_gmt":"2012-06-11T17:44:13","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=15087"},"modified":"2012-06-12T12:17:56","modified_gmt":"2012-06-12T10:17:56","slug":"apple-ceo-cook-kicks-off-developers-conference","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/trending\/15087\/apple-ceo-cook-kicks-off-developers-conference\/","title":{"rendered":"Apple CEO Cook kicks off developers conference"},"content":{"rendered":"

Apple Inc<\/a> took the wraps off its own mobile mapping service and made its enhanced Siri voice-search available for iPads as it rolled out souped-up software and hardware on Monday to help it wage war on Google Inc<\/a>.<\/p>\n

CEO Tim Cook<\/a>, who took over from late co-founder Steve Jobs<\/a> last August, spearheaded the unveiling of new services — such as in-house mapping and beefed-up Siri software — to help keep at bay Google and its fast-growing Android mobile platform.<\/p>\n

Apple is expected to release the next version of its mobile operating software, the iOS6, as well as spruce up its MacBook lineup.<\/p>\n

Long lines marked the beginning of the week-long annual forum, where Apple developers rub shoulders with employees, test the latest products and software, and connect with peers.<\/p>\n

More than ever, Apple finds itself in a pitched battle with Google: in smartphones, cloud computing, and a never-ending competition to attract the best software developers. That is crucial as Apple looks to draw users deeper into its applications ecosystem.<\/p>\n

Cook told the audience that customers have downloaded more than 30 billion Apple apps so far, choosing from more than 650,000 apps — the largest library in the industry.<\/p>\n

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<\/strong>Apple versus Google war heats up<\/a><\/strong><\/p>\n

<\/strong>Apple, Google trial: Judge lays down the law<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Apple Inc Chief Executive Tim Cook kicked off the company’s annual developers conference on Monday<\/p>\n","protected":false},"author":7,"featured_media":15088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[25,51,269],"class_list":["post-15087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-active","tag-apple","tag-tim-cook"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/15087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=15087"}],"version-history":[{"count":10,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/15087\/revisions"}],"predecessor-version":[{"id":15090,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/15087\/revisions\/15090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/15088"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=15087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=15087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=15087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}