{"id":156287,"date":"2017-02-09T11:42:32","date_gmt":"2017-02-09T09:42:32","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=156287"},"modified":"2017-02-09T11:43:56","modified_gmt":"2017-02-09T09:43:56","slug":"south-african-airways-has-launched-its-new-business-class-this-is-what-it-looks-like","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/business\/156287\/south-african-airways-has-launched-its-new-business-class-this-is-what-it-looks-like\/","title":{"rendered":"SAA has launched its new business class – this is what it looks like"},"content":{"rendered":"

Transport design consultants\u00a0PriestmanGoode have released\u00a0the first images of South African Airway’s new cabin and business class designs.<\/p>\n

PriestmanGoode\u2019s designs for the A330-300 fleet include Business Class and Economy Class cabins, as well as entrance areas, brand panels and cabin branding throughout the aircraft.<\/p>\n

These new cabin designs will feature exclusively in\u00a0South African Airways\u2019 widebody fleet of new A330-300 aircraft.<\/p>\n

According to Kim Thipe, head of marketing at SAA, the airline began working with the design firm in\u00a02014 as part of a long-term programme to address the overall visual language of SAA across its passenger touch-points through a brand refresh.<\/p>\n

“We wanted to create a strong identity that was both reflective of South Africa\u2019s rich cultural heritage and designed to appeal to both domestic and international passengers,” she said.<\/p>\n

“As a flag carrying airline, we understand that we represent people\u2019s first and lasting impressions of South Africa, so investing in our passenger experience represents a commitment to our travellers.\u201d<\/p>\n

SAA’s new business class features include:<\/p>\n