The New York Times said Monday it was expanding its digital news offerings to third-party platforms as part of a push for more online subscribers.<\/p>\n
The “NYT Everywhere” will begin with Flipboard, a so-called social magazine which allows its users to flip through news from around the world.<\/p>\n
Starting Thursday, iPad and iPhone users of Flipboard will be able to access full content from the New York Times.<\/p>\n
It will be the first time that The Times has offered paid subscribers full access to its content off a Times platform. For Flipboard, it marks the first time readers can access premium content from a publisher within Flipboard.<\/p>\n
“Following authentication by Flipboard, Times subscribers will have full access to all content including full articles, videos, photo slideshows and blogs,” a joint statement said.<\/p>\n
“By tapping on The New York Times logo, readers will be able to browse stories from various New York Times sections, everything from politics to business to style.”<\/p>\n
“With the launch of NYT Everywhere, with Flipboard, we are continuing our effort to extend the user-experience across a variety of platforms to reach readers where they want to access our journalism,” said Denise Warren, general manager of NYTimes.com.<\/p>\n
“We’re excited to offer our subscribers the option of Flipboard’s rich experience and also to bring our authoritative news, opinion and superior multimedia to a new audience of Flipboard users who may not yet be Times subscribers.”<\/p>\n
Flipboard chief executive Mike McCue said the move expands the offerings for the growing number of people using mobile devices.<\/p>\n
“And it’s more important than ever that great content be discoverable, beautiful and sustainable on these devices,” he said.<\/p>\n
Like other US newspapers, The New York Times has been struggling with declining print advertising revenue, falling circulation and the migration of readers to free news online.<\/p>\n
The Times began charging in March 2011 for full access to NYTimes.com and it launched a subscription-only website for the Boston Globe in October.<\/p>\n
Paid subscriptions to all of the company’s digital packages, e-readers and replica editions totaled roughly 472,000 as of March 18.<\/p>\n
Related articles<\/strong><\/p>\n Pay more for less<\/strong><\/a><\/p>\n