New data out on Monday (9 July) from Juniper Research finds that online sportsbooks and betting exchanges have been among the leading beneficiaries of the consumer smartphone and tablet boom.<\/p>\n
The report finds that more than $13 billion in bets \u2013 including more than $3 billion in the UK – were placed via mobile devices worldwide in 2011, a figure expected to reach $45 billion by 2017.<\/p>\n
The report, \u2018Mobile Gambling: Casinos, Lotteries & Betting 2012-2017\u2019, notes that last year saw most leading sportsbooks experience a dramatic increase in the volume of bets from European (primarily UK) customers.<\/p>\n
According to report author Dr Windsor Holden, \u201cCompanies such as Ladbrokes, William Hill and Paddy Power are all seeing 40% or more of online sportsbook customers placing bets via a mobile or a tablet, with the result that those devices already account for around 20% of bets placed.\u201d<\/p>\n
While the mobile is currently viewed as a device for customer retention, the report suggests that operator strategies should increasingly view mobile as a means of customer acquisition.<\/p>\n
Juniper cites feedback from bookmakers expecting mobile devices to comprise more than 40% of bets within two years, while it also highlights the surge in \u201csolus\u201d \u2013 mobile only \u2013 sportsbook customers.<\/p>\n
Juniper says that although in-play betting will be one of the key drivers for mobile betting, network coverage will continue to be a constraint on adoption of such services from in-stadia customers.<\/p>\n
Other key findings from the report include:<\/p>\n
Related articles<\/strong><\/p>\n Why the Lotto is a really bad bet<\/strong><\/a><\/p>\n