{"id":1757,"date":"2012-01-11T05:24:06","date_gmt":"2012-01-11T05:24:06","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=1757"},"modified":"2012-01-11T12:16:15","modified_gmt":"2012-01-11T12:16:15","slug":"samsung-to-focus-on-profit-not-volume","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/1757\/samsung-to-focus-on-profit-not-volume\/","title":{"rendered":"Samsung to focus on profit, not volume"},"content":{"rendered":"

Samsung Electronics Co<\/a>, the world’s No.2 handset maker, will focus more on improving profits than boosting handset volume shipments, its chief executive Choi Gee-sungtold Reuters on Tuesday.<\/p>\n

“What’s the point of selling $20 phones? Our sales revenue already topped (that of Nokia) last year. Profits are also higher,” Choi told Reuters in the company’s booth at the annual Consumer Electronics Show in Las Vegas.<\/p>\n

“Competition will come from elsewhere. There are others who make more profits than us. Our target should move on to this,” Choi said.<\/p>\n

A day earlier, Choi told reporters that Samsung was confident it would become the world’s largest cellphone maker this year, ending Nokia<\/a>‘s 14-year reign in the mobile handset market.<\/p>\n

Samsung became the world’s top smartphone maker in the third quarter of 2011 and is quickly building on its supremacy with sleek designs and a rich product line-up.<\/p>\n

Apple<\/a>, the most profitable smartphone maker, boasts a 40 percent gross margin, or the percentage of sales left after subtracting the cost of goods sold. By comparison, Samsung’s phone division has reported a margin of 17 percent.<\/p>\n

Apple is Samsung’s biggest client, buying mainly chips and flat screens, and is also locked in a bitter global patent battle with the South Korean firm.<\/p>\n","protected":false},"excerpt":{"rendered":"

Samsung Electronics Co will focus more on improving profits than boosting handset volume shipments, its chief executive Choi Gee-sungtold Reuters on Tuesday.<\/p>\n","protected":false},"author":7,"featured_media":1797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[25,359,52,383],"class_list":["post-1757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-active","tag-profit","tag-samsung","tag-volume"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/1757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=1757"}],"version-history":[{"count":5,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/1757\/revisions"}],"predecessor-version":[{"id":1801,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/1757\/revisions\/1801"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/1797"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=1757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=1757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=1757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}