{"id":177357,"date":"2017-06-01T13:18:16","date_gmt":"2017-06-01T11:18:16","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=177357"},"modified":"2017-06-01T13:18:16","modified_gmt":"2017-06-01T11:18:16","slug":"naspers-e-commerce-firm-markafoni-to-shut-down","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/internet\/177357\/naspers-e-commerce-firm-markafoni-to-shut-down\/","title":{"rendered":"Naspers e-commerce firm Markafoni to shut down"},"content":{"rendered":"<p>Naspers&#8217;\u00a0Turkish e-commerce site, Markafoni announced on Thursday that it will discontinue operations and close, effective 30 June, 2017.<\/p>\n<p>Markafoni is an online shopping destination for Turkish consumers, specialising in clothing and fashion accessories.<\/p>\n<p>&#8220;Despite initial success, the business is not scaling sufficiently to be sustainable and in a challenging economic environment for this type of business, the decision was taken to close.<\/p>\n<p>&#8220;Markafoni would like to thank its customers and business partners for their loyalty over the years,&#8221; the company said in a statement.<\/p>\n<p>Naspers noted that the closure of Markafoni is a standalone decision &#8211; for that business &#8211; and, as the business models are quite different, has no impact on other Naspers companies and investments in Turkey.<\/p>\n<p>&#8220;We believe Turkey remains a good growth opportunity for these other businesses, which all continue to gain traction and scale,&#8221; it said.<\/p>\n<hr \/>\n<p><strong>Read: <a href=\"https:\/\/businesstech.co.za\/news\/lifestyle\/175127\/sa-internet-giant-naspers-invests-r5-6-billion-in-food-delivery-company\/\" target=\"_blank\" rel=\"noopener noreferrer\">SA internet giant Naspers invests R5.6 billion in food delivery company<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Naspers&#8217; Turkish e-commerce site, Markafoni announced on Thursday that it will discontinue operations and close, effective 30 June, 2017.<\/p>\n","protected":false},"author":10,"featured_media":28513,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9882],"tags":[25,107],"class_list":["post-177357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-active","tag-naspers"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/177357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=177357"}],"version-history":[{"count":2,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/177357\/revisions"}],"predecessor-version":[{"id":177361,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/177357\/revisions\/177361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/28513"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=177357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=177357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=177357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}