{"id":177801,"date":"2017-06-06T09:31:19","date_gmt":"2017-06-06T07:31:19","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=177801"},"modified":"2017-06-06T11:10:09","modified_gmt":"2017-06-06T09:10:09","slug":"the-most-valuable-tech-brands-in-the-world","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/it-services\/177801\/the-most-valuable-tech-brands-in-the-world\/","title":{"rendered":"The most valuable tech brands in the world"},"content":{"rendered":"

Technology giants Google, Apple, Microsoft, Amazon and Facebook take the top 5 places in the 2017 BrandZ TM Top 100 Most Valuable Global Brands ranking.<\/p>\n

Amazon achieved the highest dollar value growth of all brands in the Top 100 ranking, increasing by $40.3 billion (+41%) to $139.3 billion to take the no. 4 position.<\/p>\n

Google, Apple and Microsoft retain the top three positions, growing their brand value +7% to $245.6 billion, +3% to $234.7 billion and +18% to $143.2 billion respectively over the past year, while Facebook, at no. 5, grew +27% to $129.8 billion.<\/p>\n

Nine of the Top 10 are technology-related brands, as are all seven of the newcomers to the top 100 in 2017: XFinity, YouTube, Hewlett Packard Enterprise, Salesforce, Netflix, Snapchat and Sprint.<\/p>\n

This year, the total brand value of the Top 100 brands has risen +8% to $3.64 trillion, compared with +3% in 2016, while the number of brands worth more than $100 billion has increased from six to nine.<\/p>\n

More than half of the Top 100\u2019s total brand value is contributed by technology-related brands (a definition that includes telecoms and online retailers), up from a third in 2006, and these have grown +16% in the last year compared with +4% for non-tech brands.<\/p>\n

Additional highlights in this year\u2019s ranking include Chinese brand Tencent (no.8), which saw increased use of its social platform WeChat and entered the Top 10 for the first time, with a brand value increase of +27% to $108.3 billion.<\/p>\n

\"\"<\/a>Created by WPP and Kantar Millward Brown, the report uses data from Bloomberg and Kantar Worldpanel.<\/p>\n

\n

Read: These are the most trusted car brands in the world<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Technology giants Google, Apple, Microsoft, Amazon and Facebook take the Top 5 places in the 2017 BrandZ TM Top 100 Most Valuable Global Brands ranking.<\/p>\n","protected":false},"author":10,"featured_media":10533,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[31],"tags":[25],"class_list":["post-177801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it-services","tag-active"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/177801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=177801"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/177801\/revisions"}],"predecessor-version":[{"id":177839,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/177801\/revisions\/177839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/10533"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=177801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=177801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=177801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}