{"id":179303,"date":"2017-06-14T13:22:30","date_gmt":"2017-06-14T11:22:30","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=179303"},"modified":"2017-06-14T13:22:30","modified_gmt":"2017-06-14T11:22:30","slug":"the-most-popular-mobile-networks-in-south-africa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/179303\/the-most-popular-mobile-networks-in-south-africa\/","title":{"rendered":"The most popular mobile networks in South Africa"},"content":{"rendered":"

Effective Measure has released its South Africa Mobile Report 2017<\/strong><\/a>, which provides insight into the behaviour of people with mobile devices.<\/p>\n

The report includes preferred smartphone brands, attitude towards mobile advertising, and what people\u00a0use their phones for.<\/p>\n

Effective Measure surveyed 4,993 mobile Internet users in South Africa from November 2016 to January 2017 for the report.<\/p>\n

The research shows that in 2016, almost 70% of South Africans browsed the web on their mobile device.<\/p>\n

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Most popular mobile networks<\/strong><\/h3>\n

The research showed that 63% of South Africans are on a mobile contract, while over half of them have Vodacom as their provider.<\/p>\n

\"\"<\/a><\/p>\n

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Most popular mobile phones in South Africa<\/strong><\/h3>\n

The report shows that Samsung remains the dominant mobile phone brand\u00a0in South Africa, with 40% market share.<\/p>\n

Apple is second on 10%, followed by Huawei (9%), Nokia (6%), BlackBerry (6%), Sony (3%), and LG (2%).<\/p>\n

\"\"<\/a><\/p>\n

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What people do on their phones<\/strong><\/h3>\n

83% of South Africans use WhatsApp on their mobile phone. SMS follows in popularity at 51%, followed by Facebook Messenger at 40%.<\/p>\n

Making and receiving calls, and accessing the Internet were also popular activities.<\/p>\n

\"\"<\/a><\/p>\n

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Advertising on mobile<\/strong><\/h3>\n

Almost half of South Africans will click on a mobile advertisement if it was advertising something they wanted or needed.<\/p>\n

\"\"<\/a><\/p>\n

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What people search for on mobile<\/strong><\/h3>\n

The most common cellphone searches were for job information, directions and maps, and the weather. The least-common search was product reviews.<\/p>\n

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Read:\u00a0Who makes the most money per user: Vodacom vs MTN vs Cell C vs Telkom<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Effective Measure has released its South Africa Mobile Report 2017, which provides insight into the behaviour of people with mobile devices.<\/p>\n","protected":false},"author":31,"featured_media":57621,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[26],"class_list":["post-179303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-headline"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/179303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=179303"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/179303\/revisions"}],"predecessor-version":[{"id":179317,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/179303\/revisions\/179317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/57621"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=179303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=179303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=179303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}