Fashion retailer Mr Price\u2019s online store will be live on Monday July 30, CEO Stuart Bird confirmed on Tuesday (24 July).<\/p>\n
The retailer aims to use its venture into e-commerce to help it gain market share from rivals Foschini, Woolworths and Truworths. Competition in the clothing space has also been boosted with the arrival in South Africa of foreign groups such as Zara and Cotton-On.<\/p>\n
\u201cAn online selling capability will enable Mr Price to further strengthen relationships with our target customers, who are tech savvy and require a convenient and secure way to get their fashion,\u201d Mr Bird said. \u201cCustomers around the country will be able to access the full range of merchandise that was previously only possible by shopping at one of the larger stores.\u201d<\/p>\n
By global standards, e-commerce in South Africa is relatively limited, although online retail sales have shown a steady increase over the past five years as a growing number of tech-savvy consumers turn to the net for bargain hunting.<\/p>\n
Mr Price\u2019s online store, which will also be accessible via cellphones, will offer the full Apparel range of about 18,000 fashion items. It will cost shoppers R35 per delivery anywhere in South Africa and offer several methods of payment.<\/p>\n
The store will also be accessible via cellphones.<\/p>\n
Mr Price Home and Mr Price Sport are expected to follow with online stores next year.<\/p>\n
The integration of a retailer\u2019s offline and online presence is often referred to as a \u201cbricks and clicks\u201d or \u201cclicks and mortar\u201d business model. It has been easier for traditional retailers with extensive logistics and supply chains to implement this type of model than for start-up companies.<\/p>\n
Syd Vianello, analyst at Nedbank Securities, said he was not surprised that Mr Price was going the e-commerce route.<\/p>\n
\u201cIf consumers trust the brand and are relaxed, they will buy the product online,\u201d he said. \u201cWoolworths has moved in that direction. It\u2019s what\u2019s happening overseas \u2014 people are buying the George line from Asda online, as well as other big brands online.\u201d<\/p>\n
MasterCard\u2019s Worldwide Online Shopping Survey, released earlier this year, said that the number of South Africans shopping online had steadily increased over the past two years, with 58% of respondents saying they used the internet for shopping \u2014 an increase from 53% in 2010.<\/p>\n
According to Arthur Goldstuck, MD of internet research provider World Wide Worx, once people become experienced internet users, their propensity to shop online increases dramatically.<\/p>\n
\u201cThe key is to convert that propensity into shopping behaviour,\u201d he said, adding that from 2013 the participation curve would rise significantly and quickly, leading to growth in the number of online shoppers and shopping options available.<\/p>\n","protected":false},"excerpt":{"rendered":"
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