{"id":18804,"date":"2012-07-26T15:35:49","date_gmt":"2012-07-26T13:35:49","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=18804"},"modified":"2012-07-26T15:37:25","modified_gmt":"2012-07-26T13:37:25","slug":"nokia-dropping-mass-market-software-project-sources","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/18804\/nokia-dropping-mass-market-software-project-sources\/","title":{"rendered":"Nokia dropping &#8220;mass-market&#8221; software project &#8211; sources"},"content":{"rendered":"<p>Struggling Finnish cellphone maker Nokia has scrapped a software project which it had hoped would compete with mass-market Google Android phones, three sources with direct knowledge of the company&#8217;s plans said.<\/p>\n<p>Nokia was hoping the Linux-based software platform, code-named Meltemi, would replace its ageing Series 40 software in more advanced feature phones, but has killed the project as part of its massive cost-cutting drive.<\/p>\n<p>Scrapping the platform means loss-making Nokia will risk losing its strong position in the mass-market &#8212; where phones are priced at $100-$200. Nokia controlled more than 20 percent of this market in the first quarter, according to research firm IDC.<\/p>\n<p>Nokia&#8217;s Chief Executive Stephen Elop flagged Meltemi in a leaked video in mid-2011, but Nokia has never officially confirmed Meltemi existed. It declined to comment on Thursday.<\/p>\n<p>In June, Nokia said it would cut 10,000 jobs &#8211; one in five staff in its phone business &#8211; as it aims to pull the company out of the red. Talks over job cuts are scheduled to end this week in Finland.<\/p>\n<p>One of the sources, who works at a supplier, said the original plan was for the first feature phones using Meltemi should to be on the market by now.<\/p>\n<p>Smartphones such as Apple&#8217;s iPhone which offer a platform for third-party application developers, is where the industry&#8217;s strongest growth is. But simpler feature phones, with limited support for third-party software, still account for most units sold.<\/p>\n<p>Nokia&#8217;s Series 40 platform are in around 2 billion cellphones, making it the most ubiquitous software in the market. But it lacks the smartphone-like experience Meltemi could have offered.<\/p>\n<p>Google&#8217;s Android platform has stormed the smartphone market in its first few years. Last quarter it was used in roughly 60 percent of all smartphones sold.<\/p>\n<p>Nokia last year dumped its own smartphone software platforms in favor of Microsoft&#8217;s Windows Phone, which has so far had a limited impact, in part due to the high prices of phones using it.<\/p>\n<p><strong>Related articles<\/strong><\/p>\n<p><a title=\"BusinessTech Article\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/18456\/nokia-to-shift-marketing-strategy\/\"><strong>Nokia to shift marketing strategy<\/strong><\/a><\/p>\n<p><a title=\"BusinessTech Article\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/18312\/nokia-crashing-but-not-burning\/\"><strong>Nokia crashing, but not burning<\/strong><\/a><\/p>\n<p><a title=\"BusinessTech Article\" href=\"http:\/\/businesstech.co.za\/news\/general\/18265\/nokia-loss-widens-in-q2-2012\/\"><strong>Nokia loss widens in Q2 2012<\/strong><\/a><\/p>\n<p><a title=\"BusinessTech Article\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/18255\/weak-nokia-sales-expected\/\"><strong>Weak Nokia sales expected<\/strong><\/a><\/p>\n<p><a title=\"BusinessTech Article\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/17920\/nokia-shares-down-on-lumia-price-cut\/\"><strong>Nokia shares down on Lumia price cut<\/strong><\/a><\/p>\n<p><a title=\"BusinessTech Article\" href=\"http:\/\/businesstech.co.za\/news\/telecommunications\/17322\/nokia-shares-in-free-fall\/\"><strong>Nokia shares in free-fall<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Struggling Finnish cellphone maker Nokia has scrapped a software project which it had hoped would compete with mass-market Google Android phones, three sources with direct knowledge of the company&#8217;s plans said.<\/p>\n","protected":false},"author":7,"featured_media":11478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[25,685,51,209,187,2326],"class_list":["post-18804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-active","tag-android","tag-apple","tag-iphone","tag-nokia","tag-stephen-elop"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/18804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=18804"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/18804\/revisions"}],"predecessor-version":[{"id":18806,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/18804\/revisions\/18806"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/11478"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=18804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=18804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=18804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}