{"id":188155,"date":"2017-07-26T11:55:31","date_gmt":"2017-07-26T09:55:31","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=188155"},"modified":"2017-07-26T11:55:31","modified_gmt":"2017-07-26T09:55:31","slug":"the-most-valuable-banking-brands-in-south-africa-in-2017","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/banking\/188155\/the-most-valuable-banking-brands-in-south-africa-in-2017\/","title":{"rendered":"The most valuable banking brands in South Africa in 2017"},"content":{"rendered":"

Mobile operator MTN remains the nation\u2019s most valuable brand with a value of R40.8 billion, according to r<\/span>esearch group, Brand Finance, which has published a list of the top 50 most valuable brands in the country for 2017.<\/p>\n

Despite being plagued with a recession, political instability and a higher unemployment rate, the total value of the top 50 brands increased 3% year-on-year from R384 billion in 2016 to R395 billion in 2017,\u00a0Brand Finance said.<\/p>\n

Jeremy Sampson, director of Brand Finance Africa, said: \u201cSouth Africa is in many ways typical of an emerging market with an economy founded on natural resources and mining, underpinned by banking and telcos. However, when a country is struggling to grow at 1% whilst its brands grow by 3% it says much about the future potential if not interfered with.\u201d<\/p>\n

The banking sector \u2013 comprised of nine brands, outperforms all others, with a total brand value of R100 billion, making up nearly 25% of the total brand value of the table. Telecoms follows in second with R73 billion and retail in third with a total value of R49 billion.<\/p>\n

Best SA banking brands<\/strong><\/p>\n

\n
\n\n\n\n\n\n\n\n\n\n\n\n
#<\/th>\nOverall<\/th>\nBrand<\/th>\n2017 Brand Value ($m)<\/th>\n2016 Brand Value ($m)<\/th>\n<\/tr>\n
1<\/td>\n3<\/td>\nStandard Bank<\/td>\n1 512<\/td>\n1 319<\/td>\n<\/tr>\n
2<\/td>\n6<\/td>\nAbsa<\/td>\n1 335<\/td>\n1 335<\/td>\n<\/tr>\n
3<\/td>\n7<\/td>\nFirst National Bank<\/td>\n1 160<\/td>\n1 050<\/td>\n<\/tr>\n
4<\/td>\n8<\/td>\nInvestec<\/td>\n1 004<\/td>\n–<\/td>\n<\/tr>\n
5<\/td>\n10<\/td>\nNedbank<\/td>\n934<\/td>\n934<\/td>\n<\/tr>\n
6<\/td>\n17<\/td>\nOld Mutual<\/td>\n645<\/td>\n555<\/td>\n<\/tr>\n
7<\/td>\n28<\/td>\nCapitec<\/td>\n367<\/td>\n280<\/td>\n<\/tr>\n
8<\/td>\n31<\/td>\nWesBank<\/td>\n297<\/td>\n295<\/td>\n<\/tr>\n
9<\/td>\n34<\/td>\nRand Merchant Bank<\/td>\n263<\/td>\n224<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<\/div>\n

Capitec is not only the nation\u2019s fastest growing bank brand, but the fastest growing brand overall, the report said. Its brand value is up 25% to R5 billion, with a Brand Strength rating of AAA-, claiming the title as one of strongest South African brands in the table overall.<\/p>\n

Capitec\u2019s customer base continues to grow, with over 120,000 new customers added every month, putting the bank closer to 8.4 million customers at the end of 2016. The bank attributes its success to its simplified and affordable product offering, providing a competitive advantage over the often complex products offered by competitors.<\/p>\n

At the end of February 2017, Capitec enjoyed headline earnings of R3.8 billion. It also scores highly on customer satisfaction \u2013 the bank emerged as the best in South Africa, garnering a score of 83.3% on the South African Customer Satisfaction Index (SAcsi) in April 2016.<\/p>\n

\n

Read: Capitec ranked as the best bank in the world<\/a><\/strong><\/p>\n

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Like Capitec, First National Bank boasts a AAA- rating making it one of the nation\u2019s strongest brands. The bank launched its own-branded smartphones as it expands into the mobile banking space.<\/p>\n

MTN remains the nation\u2019s most valuable brand, with a value of R40.8 billion, up 10%. The company\u2019s financial results for 2016 reflect the most challenging year in the company\u2019s 22-year history, fuelled by regulatory, macro-economic and political challenges.<\/p>\n

In spite of these conditions, MTN continues to strive for growth. MTN invested R4.6 billion to improve its network, working towards its aim of unlocking value in the digital-and data-adoption space for future growth. Data revenue contributed 20% to its revenue in the quarter ending March 2017.<\/p>\n

MTN\u2019s brand value is nearly 30% lower than it was at its peak in 2014, illustrating a downward trend for the brand despite its growth. Vodacom, the nation\u2019s second most valuable brand with a value of R24.3 billion, is closing the gap, the report said.<\/p>\n

Should MTN continue its regressive trend, it may be that Vodacom closes the gap and usurps MTN as South Africa\u2019s most valuable brand in the near future, Brand Finance said.<\/p>\n

Top 20 SA brands<\/strong><\/p>\n

\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
#<\/th>\nBrand<\/th>\n2017 Brand Value ($m)<\/th>\n2016 Brand Value ($m)<\/th>\n<\/tr>\n
1<\/td>\nMTN<\/td>\n2 975<\/td>\n2 579<\/td>\n<\/tr>\n
2<\/td>\nVodacom<\/td>\n1 767<\/td>\n1 532<\/td>\n<\/tr>\n
3<\/td>\nStandard Bank<\/td>\n1 512<\/td>\n1 319<\/td>\n<\/tr>\n
4<\/td>\nSasol<\/td>\n1 385<\/td>\n1 378<\/td>\n<\/tr>\n
5<\/td>\nWoolworths SA<\/td>\n1 337<\/td>\n1 212<\/td>\n<\/tr>\n
6<\/td>\nAbsa<\/td>\n1 335<\/td>\n1 355<\/td>\n<\/tr>\n
7<\/td>\nFirst National Bank<\/td>\n1 160<\/td>\n1 050<\/td>\n<\/tr>\n
8<\/td>\nInvestec<\/td>\n1 004<\/td>\n–<\/td>\n<\/tr>\n
9<\/td>\nMultiChoice<\/td>\n985<\/td>\n809<\/td>\n<\/tr>\n
10<\/td>\nNedbank<\/td>\n934<\/td>\n934<\/td>\n<\/tr>\n
11<\/td>\nCastle<\/td>\n828<\/td>\n729<\/td>\n<\/tr>\n
12<\/td>\nShoprite<\/td>\n806<\/td>\n758<\/td>\n<\/tr>\n
13<\/td>\nSpar<\/td>\n754<\/td>\n627<\/td>\n<\/tr>\n
14<\/td>\nMondi<\/td>\n711<\/td>\n638<\/td>\n<\/tr>\n
15<\/td>\nCarling Black Label<\/td>\n692<\/td>\n615<\/td>\n<\/tr>\n
16<\/td>\nMediclinic<\/td>\n659<\/td>\n812<\/td>\n<\/tr>\n
17<\/td>\nOld Mutual<\/td>\n645<\/td>\n555<\/td>\n<\/tr>\n
18<\/td>\nSanlam<\/td>\n528<\/td>\n488<\/td>\n<\/tr>\n
19<\/td>\nPick n Pay<\/td>\n495<\/td>\n531<\/td>\n<\/tr>\n
20<\/td>\nMr Price<\/td>\n456<\/td>\n423<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<\/div>\n
\n

Read: These are the 50 most valuable brands in South Africa in 2016<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Mobile operator MTN remains the nation\u2019s most valuable brand with a value of R40.8 billion, according to research group, Brand Finance, which has published a list of the top 50 most valuable brands in the country for 2017.<\/p>\n","protected":false},"author":10,"featured_media":37485,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[961],"tags":[2024],"class_list":["post-188155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banking","tag-brand-finance"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/188155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=188155"}],"version-history":[{"count":4,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/188155\/revisions"}],"predecessor-version":[{"id":188187,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/188155\/revisions\/188187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/37485"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=188155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=188155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=188155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}