With high interest around the Olympic Games in London, nearly a quarter of the people who intend on watching the event will do so over the Internet, according to new research from think-tank, Ipsos.<\/p>\n
The poll of 18,623 respondents in 24 countries finds that almost three quarters (72%) of respondents plan to watch at least some part of the events this year, and viewers intend to watch on television sets (65%), the Internet (23%), their smartphones (6%) and tablets (4%).<\/p>\n
In South Africa, three-quarters of respondents plan to watch the Olympic Games, with 72% aiming to watch the games on television, while 15% state they will be watching on the Internet.<\/p>\n
Only 6% of South Africans would watch on their mobile phones, whereas 5% state they will watch on tablets.<\/p>\n
Almost a fifth (17%) will download an app to watch the games, and 22% say they’ll download an app to keep them updated on the games, Ipsos said.<\/p>\n
Global trends<\/strong><\/p>\n Residents of China are most likely to being watching via less traditional technologies. In fact, nearly the entire respondent base (94%) from China indicated so: 67% will watch on the Internet, 16% on their mobile phones and 11% on a tablet, the research found.<\/p>\n Similarly, majorities in India (89%) will watch via these platforms: 50% online, 24% on phones and 15% on tablets. The countries next in line follow at some distance: South Korea (58% online, mobile and tablet combined), Saudi Arabia (54%) and Turkey (43%).<\/p>\n Less than one in five of those in Belgium (14%), Italy (14%), Germany (15%), Australia (16%) and France (16%) will watch on these less traditional platforms.<\/p>\n One in 20 respondents “strongly agree” they will download a mobile app in order to watch the games live (5%) and to get updates on the Games (5%).<\/p>\n Another one in seven might do so; 15% “somewhat agree” they will download one for watching, while 16% ‘”somewhat agree” they will download one for getting updates.<\/p>\n What they want to see<\/strong><\/p>\n Global citizens interested in the Olympics reported that the sports they plan to follow most closely are track and field (20%) and soccer (20%), followed by swimming (16%), gymnastics (14%), volleyball (5%), tennis (5%), basketball (4%), boxing (3%) and cycling (2%).<\/p>\n South Africans are most keen on track and field (33%), gymnastics (31%) and swimming (14%).<\/p>\n Related articles<\/strong><\/p>\n YouTube in Africa<\/strong><\/a><\/p>\n Zoopy founders leave company<\/strong><\/a><\/p>\n Google, Amazon, eBay, Facebook start trade association<\/strong><\/a><\/p>\n