Global analytics company, NetBase, has released its Brand Passion Report for 2017, listing the top 100 global brands which got the ‘most love’ on social media in the past year.<\/p>\n
The group analysed over\u00a0367 million social media posts and mentions, ranking the most loved brands in technology, consumer goods, automotive, food and beverage, financial services and telecommunications.<\/p>\n
NetBase said that consumers were becoming more vocal about brands on social media platforms, with the group recording a 40% increase in ‘brand love’ since its last report.<\/p>\n
Technology companies in particular have continued to dominate as the most loved brands – a few new brands, like Puma and Tesla, have made their debut on the ranking,<\/p>\n
“The brands are a good mix of young and mature companies and positive movement can be attributed to brands making strong connections with their customers and launching innovative social campaigns,” NetBase said.<\/p>\n
The food and beverage industry evoked the most ‘love’ with nineteen different brands in the top 100. The automotive, technology and consumer goods industries split a three way tie, each representing 15 percent of total brands.<\/p>\n
Facebook emerged as the most loved brand in the world, with over 63 million mentions in a positive light, the rankings showed – this was followed by four other tech brands in Amazon (26 million positive mentions), eBay (24 million), Apple (23 million) and Snapchat company, Snap (16 million).<\/p>\n
Snap made its debut on the list, and along with Uber, Lyft, Tesla and HBO were fresh tech faces within the top 50.<\/p>\n
Other tech companies in the top 10 include popular gaming app, Pokemon Go, Netflix, and Sony.<\/p>\n
The top 25 most loved brands in the world<\/strong><\/p>\n NetBase said that its algorithms and metrics track conversation threads to determine the tone of conversations taking place on social media networks, review sites, blogs, forums and news sites.<\/p>\n The rankings are determined by looking at volume (the number of ‘owned’ mentions and comments); passion intensity (how strongly consumers feel); sentiment (the direction of consumers’ feelings); and the brand passion index (BPI – the sentiment to passion ratio).<\/p>\n A brand with low sentiment and high passion is often viewed as ‘hated’, while high sentiment, but low passion, is seen as ‘liked’, not necessarily loved.<\/p>\n\n\n
\n #<\/th>\n Brand<\/th>\n Positive mentions<\/th>\n<\/tr>\n \n 1<\/td>\n Facebook<\/td>\n 63 118 150<\/td>\n<\/tr>\n \n 2<\/td>\n Amazon<\/td>\n 26 141 147<\/td>\n<\/tr>\n \n 3<\/td>\n eBay<\/td>\n 24 407 563<\/td>\n<\/tr>\n \n 4<\/td>\n Apple<\/td>\n 23 907 188<\/td>\n<\/tr>\n \n 5<\/td>\n Snap<\/td>\n 15 786 459<\/td>\n<\/tr>\n \n 6<\/td>\n Disney<\/td>\n 14 783 447<\/td>\n<\/tr>\n \n 7<\/td>\n Pokemon (Go)<\/td>\n 13 355 997<\/td>\n<\/tr>\n \n 8<\/td>\n Etsy<\/td>\n 8 563 861<\/td>\n<\/tr>\n \n 9<\/td>\n Netflix<\/td>\n 6 710 911<\/td>\n<\/tr>\n \n 10<\/td>\n Sony (Playstation)<\/td>\n 5 953 981<\/td>\n<\/tr>\n \n 11<\/td>\n Uber<\/td>\n 5 513 747<\/td>\n<\/tr>\n \n 12<\/td>\n Nintendo<\/td>\n 4 187 472<\/td>\n<\/tr>\n \n 13<\/td>\n Zara<\/td>\n 3 463 603<\/td>\n<\/tr>\n \n 14<\/td>\n McDonald’s<\/td>\n 3 049 155<\/td>\n<\/tr>\n \n 15<\/td>\n Nike<\/td>\n 2 899 495<\/td>\n<\/tr>\n \n 16<\/td>\n Best Buy<\/td>\n 2 890 180<\/td>\n<\/tr>\n \n 17<\/td>\n Gucci<\/td>\n 2 675 116<\/td>\n<\/tr>\n \n 18<\/td>\n Target<\/td>\n 2 660 752<\/td>\n<\/tr>\n \n 19<\/td>\n Lego<\/td>\n 2 434 673<\/td>\n<\/tr>\n \n 20<\/td>\n Adidas<\/td>\n 2 777 149<\/td>\n<\/tr>\n \n 21<\/td>\n HP<\/td>\n 2 139 121<\/td>\n<\/tr>\n \n 22<\/td>\n Starbucks<\/td>\n 1 976 684<\/td>\n<\/tr>\n \n 23<\/td>\n Samsung<\/td>\n 1 928 416<\/td>\n<\/tr>\n \n 24<\/td>\n Microsoft<\/td>\n 1 915 124<\/td>\n<\/tr>\n \n 25<\/td>\n Ford (Mustang)<\/td>\n 1 781 391<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<\/div>\n
\n