Apple has set September 12 for its most significant new product announcement in years.<\/p>\n
The company plans to introduce three new iPhone models, a version of its Apple TV set-top-box that can stream higher-quality, and a new version of the Apple Watch that can connect to LTE cellular data networks, Bloomberg has reported.<\/p>\n
The event will be the first at the new Apple Park campus in Cupertino, California, the company said. It will take place in a theater named for company co-founder Steve Jobs.<\/p>\n
The invitation to media reads: \u201cLet\u2019s meet at our place,\u201d referring to the event\u2019s location.<\/p>\n
Apple plans to announce successors to the iPhone 7 and iPhone 7 Plus as well as a new premium model made from stainless steel and glass, according to people familiar with the plans.<\/p>\n
The new design will include an edge-to-edge OLED screen, a 3-D facial recognition sensor to unlock the phone, improved cameras to better support augmented reality apps, and gesture controls instead of a home button.<\/p>\n
Hear how a crisis almost derailed the original iPhone on Bloomberg\u2019s Decrypted podcast<\/p>\n
The iPhone is Apple\u2019s most important product, generating about two-thirds of sales. The company had almost 15%of the smartphone market in the first quarter of this year, behind Samsung Electronics with 23%, according to research firm IDC.<\/p>\n