{"id":197376,"date":"2017-09-08T07:29:34","date_gmt":"2017-09-08T05:29:34","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=197376"},"modified":"2017-09-08T07:29:34","modified_gmt":"2017-09-08T05:29:34","slug":"no-fear-of-apple-as-china-rivals-plan-own-debuts-with-new-iphone","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/197376\/no-fear-of-apple-as-china-rivals-plan-own-debuts-with-new-iphone\/","title":{"rendered":"No fear of Apple as China rivals plan own debuts with new iPhone"},"content":{"rendered":"<p>Apple&#8217;s new iPhones\u00a0are expected to come with vibrant full-screen displays, wireless charging and other cutting-edge technology. But consumers in China can get those features on other devices already &#8211; and without the sticker shock.<\/p>\n<p>Shoppers in the world\u2019s biggest mobile market are accustomed to getting the latest technology with their Huawei, Oppo and Xiaomi handsets. That makes it harder for Apple to convince jaded customers that marrying such attributes with its own software is worth the much higher price tag.<\/p>\n<p>That\u2019s a problem for Apple in the market that matters most to the Cupertino giant beyond its home country.\u00a0While it sticks to a global template that\u2019s served it well, local vendors have become adept at technology design while tailoring phones to local tastes, such as with dual SIM capability.<\/p>\n<p>In a show of confidence, Huawei Technologies, Xiaomi and likely Vivo &#8211; far from front-running or avoiding the iPhone the way movie studios juggle summer tentpoles &#8211;\u00a0are tackling the US company head-on by timing new products around the publicity avalanche sure to engulf Apple\u2019s Sept. 12 launch.<\/p>\n<p>After six straight quarters of falling sales in Greater China and a share-price rally fueled by\u00a0expectations for the 10th-anniversary device, the stakes are enormous.<\/p>\n<p>\u201cThe challenge comes from Vivo, Oppo and Huawei, they can replace Apple in high-end markets priced around $500, even as Apple remains dominant in the ultra high-end $600 plus segment,\u201d said Kiranjeet Kaur, an analyst with industry consultancy IDC.<\/p>\n<p>\u201cWe don\u2019t expect big growth as China\u2019s market is now very saturated. The biggest demand for the new iPhone will come from the replacement market.\u201d<\/p>\n<p>Apple has a lot riding on the biggest re-design of the iPhone in the post-Steve Jobs era, with its new flagship tipped to cost about $1,000.<\/p>\n<p>On Tuesday, it will lift the lid on three new models\u00a0of the device that ushered in the modern smartphone age, alongside a higher-powered Apple TV\u00a0and a watch that can connect to LTE cellular data networks, Bloomberg has reported.<\/p>\n<p>While users wait for the new hardware, Apple has previewed its iOS 11 operating system which has added features for Chinese users.<\/p>\n<p>That includes a photo app that allows scanning of the near ubiquitous QR codes that drive the country\u2019s mobile payment systems, a keyboard that makes Chinese characters easier to input and a new mapping app that shows traffic camera locations.<\/p>\n<p>The iPhone remains the world\u2019s best-selling phone model and continues to win praise for Apple\u2019s hallmark fusion of software and hardware. Its iOS ecosystem has locked in millions who\u2019ve built up valuable music and movie libraries.<\/p>\n<p>There\u2019s the possibility of a surprise killer feature beyond the usually well-telegraphed bells and whistles. And Apple\u2019s \u201cbest, not first\u201d mindset has served it well in the past.<\/p>\n<p>\u201cApple hasn\u2019t done a big design change since 2014 but Huawei and Vivo kept releasing new devices,\u201d Kaur added. \u201cTo many Chinese, having the latest iPhone is also a social status symbol.\u201d<\/p>\n<p>Yet now more than ever, China boasts a coterie of technology champions that have already won over\u00a0consumers,\u00a0using not just tricked-out gadgets but also faster product updates to push Apple to fifth place last quarter.<\/p>\n<p><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2017\/09\/Iphone.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-197378\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2017\/09\/Iphone.png\" alt=\"\" width=\"1200\" height=\"763\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2017\/09\/Iphone.png 1200w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2017\/09\/Iphone-300x191.png 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2017\/09\/Iphone-768x488.png 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2017\/09\/Iphone-1024x651.png 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p>The company\u2019s revenue in Greater China, which includes Hong Kong and Taiwan, fell 10% in the latest quarter &#8211; the only region to experience a year-on-year decline. While revenue was little changed in mainland China, Counterpoint has put the iPhone\u2019s share of the over $600 device market at 80% and sales are growing in urban areas.<\/p>\n<p>Xiaomi, showing signs of bouncing back from its worst shipment declines in its seven-year history, is going to unveil the Mi MIX 2 a day before Apple\u2019s event.<\/p>\n<p>The new phone, a second-generation to a model developed with designer Philippe Starck featuring a ceramic body and bezel-less screen,\u00a0takes it deeper into Apple\u2019s high-end territory.<\/p>\n<p>The MIX series, of which last year\u2019s version sold for 3,999 yuan ($615), encapsulates Xiaomi\u2019s intention of exploring new designs, said Donovan Sung, product and marketing director of its international expansion unit.<\/p>\n<p>\u201cXiaomi has always\u00a0relentlessly pursued technological innovations, and the Mi MIX product line is where much of that effort is concentrated,\u201d Sung wrote in an email.<\/p>\n<p>Huawei &#8211; a company that declared its intention of supplanting Apple and Samsung at the top of the mobile food chain &#8211; debuts its full-screened Mate 10 next month.<\/p>\n<p>The last iteration of its flagship sported cameras designed with Leica; this one is expected to employ an in-house developed multicore Kirin 970 processor.<\/p>\n<p>\u201cThe dual-camera technology, which was first introduced by Huawei, is now a must-have feature adopted by major players across the globe,\u201d rotating Chief Executive Officer Guo Ping told Bloomberg Television.<\/p>\n<p>\u201cApple is an outstanding company that we respect, but Huawei also has a lot of innovations.\u201d<\/p>\n<p>Even Vivo &#8211; the smallest player of the group, is teasing the silhouette of a new thin-bezel device, presaging an imminent release though it declined to comment on details.<\/p>\n<p>With supply of new iPhones expected to be tight in the early going,\u00a0Apple\u2019s Chinese rivals may jump at the chance to lure buyers away. Their tool-kits include features aimed squarely at local users, from dual SIM devices that support multiple phone numbers to outsized memory and selfie cameras.<\/p>\n<p>\u201cThe growth of Chinese brands is an important trend which no player in the mobile ecosystem can ignore,\u201d Counterpoint Research Associate Director Tarun Pathak wrote in a report this week.<\/p>\n<p>\u201cHuawei, Oppo, Vivo and Xiaomi have successfully gained access to key supply chain partners, which has allowed them to launch designs with bezel-free, full displays, augmented reality, in-house chipsets and advanced camera features, that have kept them toe-to-toe with rivals.\u201d<\/p>\n<p>They may also appeal to nationalistic sentiments in a country on the ascendancy. And it doesn\u2019t help Apple that the U.S. company has taken a drubbing in the public eye. Apple has faced the ire of Chinese consumers and been on the receiving end of official crackdowns.<\/p>\n<p>Its iTunes Movies and iBooks were shut down last year by regulators. In 2013, it was forced to apologize after powerful state broadcaster CCTV criticized customer-service standards.<\/p>\n<p>Canalys estimates Apple\u2019s Chinese smartphone shipments will grow a mere 1.4% to 22.5 million units in the second half.\u00a0The top-shelf iPhone\u2019s rumored $1,000-plus price tag may end up pushing iOS fans toward local alternatives,\u00a0because even well-heeled buyers are price-sensitive, said Jia Mo, an analyst from Canalys.<\/p>\n<p>\u201cNot every high-end user in China are willing to accept a price tag above 8,000 yuan. Actually there are many who can\u2019t afford it,\u201d he said.<\/p>\n<p><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2017\/09\/iPHone2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-197380\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2017\/09\/iPHone2.png\" alt=\"\" width=\"1200\" height=\"642\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2017\/09\/iPHone2.png 1200w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2017\/09\/iPHone2-300x161.png 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2017\/09\/iPHone2-768x411.png 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2017\/09\/iPHone2-1024x548.png 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<hr \/>\n<p><strong>Read: <a href=\"https:\/\/businesstech.co.za\/news\/internet\/197018\/how-apple-plans-to-change-the-way-you-use-the-next-iphone\/\" target=\"_blank\" rel=\"noopener\">How Apple plans to change the way you use the next iPhone<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple&#8217;s new iPhones are expected to come with vibrant full-screen displays, wireless charging and other cutting-edge technology. But consumers in China can get those features on other devices already &#8211; and without the sticker shock.<\/p>\n","protected":false},"author":59,"featured_media":4785,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[51,1635],"class_list":["post-197376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-apple","tag-huawei"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/197376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=197376"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/197376\/revisions"}],"predecessor-version":[{"id":197384,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/197376\/revisions\/197384"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/4785"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=197376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=197376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=197376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}