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Uber’s in-vehicle entertainment and advertising partner, Hubble, has reported 700% growth in its first year of operation.<\/p>\n
Hubble was launched in September 2016 and has since introduced Uber ‘riders’ to in-vehicle entertainment, boasting over 500 screens in South Africa alone, and the launch of 200 screens in Ukraine.<\/p>\n
The platform launched as Taxi Media Group in Uber vehicles in Cape Town, followed shortly thereafter in Johannesburg. It offers video and interactive content in a captive environment with measurable ROI.<\/p>\n
The company partners with Uber drivers and brands to install small marketing screens inside their vehicles. These interactive screens allow passengers to interact with various brands – like entering competitions, watching adverts, checking menus or getting more information.<\/p>\n
The group said it has recorded high levels of engagement, with some channels on the platform experiencing over 20% engagement. For example, the group claims that hundreds of test drives have been booked from the back seat of an Uber vehicle, for various motor vehicle brands.<\/p>\n
Locally, international brands like McDonalds, BMW, Hugo Boss, Landrover and GoPro are using Hubble, while local South African brands like Woolworths, Absa, DStv, Savanna and Sanlam have also joined.<\/p>\n
Hubble announced that it will be launching the platform in Uber vehicles in Dubai and Kenya in the near future.<\/p>\n