{"id":20430,"date":"2012-08-22T08:16:02","date_gmt":"2012-08-22T06:16:02","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=20430"},"modified":"2012-08-22T08:22:21","modified_gmt":"2012-08-22T06:22:21","slug":"apple-vs-samsung-final-arguments-made","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/hardware\/20430\/apple-vs-samsung-final-arguments-made\/","title":{"rendered":"Apple vs. Samsung &#8211; final arguments made"},"content":{"rendered":"<p>Apple Inc&#8217;s worldwide legal crusade against the Android mobile operating system drew toward a climax on Tuesday as the iPhone maker&#8217;s attorneys accused Samsung of taking a shortcut by copying Apple&#8217;s designs after realizing it could not keep up.<\/p>\n<p>Closing arguments were delivered at trial between Apple and Samsung Electronics Co Ltd in a federal court in San Jose, California. The jury will begin deliberating on Wednesday.<\/p>\n<p>Samsung attorney Charles Verhoeven countered by urging jurors to consider that a verdict in favor of Apple could stifle competition and reduce choices for consumers.<\/p>\n<p>&#8220;Rather than competing in the marketplace, Apple is seeking a competitive edge in the courtroom,&#8221; Verhoeven said. &#8220;(Apple thinks) it&#8217;s entitled to having a monopoly on a rounded rectangle with a large screen. It&#8217;s amazing really.&#8221;<\/p>\n<p>Apple and Samsung are going toe-to-toe in a patents dispute that mirrors the struggle for industry supremacy between the two companies, which control more than half of worldwide smartphone sales.<\/p>\n<p>A win for Apple could have a major impact on the industry because the South Korean company&#8217;s mobile products are run on Google Inc&#8217;s Android operating system, popular software that is used by many other manufacturers. Before he died, Apple co-founder Steve Jobs told his biographer he intended to go &#8220;thermonuclear&#8221; on Android, saying it had copied Apple.<\/p>\n<p>If the jury determines Samsung violated Apple&#8217;s valid patents, U.S. District Judge Lucy Koh could impose sales bans against the Korean company&#8217;s products.<\/p>\n<p>In court on Tuesday, Apple attorney Harold McElhinny urged jurors to consider the testimony of a South Korean designer who said she worked day and night on Samsung&#8217;s phones for three months.<\/p>\n<p>&#8220;In those critical three months, Samsung was able to copy and incorporate the result of Apple&#8217;s four-year investment in hard work and ingenuity &#8212; without taking any of the risks,&#8221; McElhinny said.<\/p>\n<p>Apple is seeking more than $2.5 billion in damages from Samsung. An Apple expert said Samsung earned 35.5 percent margins on the tablets and phones at issue in the lawsuit from mid-2010 through March 2012, on $8.16 billion in U.S. revenue. Samsung has disputed that figure.<\/p>\n<p>Apple accuses Samsung of copying the design and some features of its iPad and iPhone, and is asking for a sales ban in addition to monetary damages. Samsung, which is trying to expand in the United States, says Apple infringed several patents, including some for its key wireless technology.<\/p>\n<p>Both Apple and Samsung used a series of internal emails, witness testimony from designers, product demonstrations and mockups to present their case.<\/p>\n<p><strong>Crowd outside the courthouse<\/strong><\/p>\n<p>McElhinny laid out what he said was chronological evidence that showed Samsung copied Apple&#8217;s designs. He also told the jury that, while Apple brought many of its top executives to testify and face cross examination, Samsung had presented no major decision makers.<\/p>\n<p>&#8220;From the very beginning, Samsung has disrespected this process,&#8221; he said.<\/p>\n<p>McElhinny said Samsung&#8217;s internal documents compared its products with Apple&#8217;s &#8212; and determined it had a crisis of design.<\/p>\n<p>Scores of journalists, lawyers, analysts and observers turned out to watch the arguments. By 7:30 a.m. (1430 GMT) on Tuesday, the line outside the courthouse was nearly a block long. The nine member jury spent over two hours listening to granular legal instructions before Apple&#8217;s McElhinny began his presentation just after lunch.<\/p>\n<p>McElhinny focused on a meeting between Samsung and Google executives in February 2010, where Google asked Samsung to stop imitating the iPad so closely.<\/p>\n<p>&#8220;Samsung executives chose to ignore that demand and continue on the path of copying,&#8221; he said.<\/p>\n<p>Apple said the products looked so similar that it led to confusion in the marketplace.<\/p>\n<p>Samsung&#8217;s Verhoeven said Apple had not shown any evidence that consumers were actually deceived into buying Samsung products instead of the iPhone or iPad.<\/p>\n<p>&#8220;Consumers make choices, not mistakes,&#8221; he said. Verhoeven also went on to tell the jury that Apple&#8217;s damages claims were not calculated correctly, calling them &#8220;ridiculous.&#8221;<\/p>\n<p>On rebuttal, Apple attorney Bill Lee said Apple was not trying to keep Samsung out of the smartphone market. &#8220;All we&#8217;re saying is, &#8216;Make your own,'&#8221; Lee said.<\/p>\n<p>The trial, which is in its fourth week, has revealed details about the famously secretive maker of the iPhone and iPad, some substantive and some just colorful.<\/p>\n<p>Among the evidence were emails sent by Apple&#8217;s Internet services chief to top Apple executives, urging them to consider a smaller iPad and indicating that Jobs was warming to the idea.<\/p>\n<p>An Apple industrial designer described working around a kitchen table with his team to come up with the company&#8217;s mobile products.<\/p>\n<p>Its patent licensing director also said Microsoft Corp was one of the few companies to get a license for Apple design patents, but only because Microsoft consented to an anti-cloning provision.<\/p>\n<p><strong>Related articles<\/strong><\/p>\n<p><a title=\"BusinessTech Article\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/20384\/apple-vs-samsung-ceos-talk\/\"><strong>Apple vs. Samsung &#8211; CEOs talk<\/strong><\/a><\/p>\n<p><a title=\"BusinessTech Article\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/20264\/apple-accuses-samsung-of-abusing-monopoly-power\/\"><strong>Apple accuses Samsung of abusing &#8220;monopoly power&#8221;<\/strong><\/a><\/p>\n<p><a title=\"BusinessTech Article\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/20174\/apple-vs-samsung-financial-expert-weighs-in\/\"><strong>Apple vs. Samsung &#8211; financial expert weighs-in<\/strong><\/a><\/p>\n<p><a title=\"BusinessTech Article\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/20091\/apple-vs-samsung-judge-its-time-for-peace\/\"><strong>Apple vs. Samsung judge: &#8220;It&#8217;s time for peace&#8221;<\/strong><\/a><\/p>\n<p><a title=\"BusinessTech Article\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/20010\/apple-vs-samsung-accusations-reversed\/\"><strong>Apple vs. Samsung &#8211; accusations reverse<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple Inc&#8217;s worldwide legal crusade against the Android mobile operating system drew toward a climax on Tuesday as the iPhone maker&#8217;s attorneys accused Samsung of taking a shortcut by copying Apple&#8217;s designs after realizing it could not keep up.<\/p>\n","protected":false},"author":7,"featured_media":19095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[25,51,3905,3906,2545,365,3904],"class_list":["post-20430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hardware","tag-active","tag-apple","tag-apple-vs-samsung","tag-closing-arguments","tag-court-battle","tag-patents","tag-samsing"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/20430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=20430"}],"version-history":[{"count":2,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/20430\/revisions"}],"predecessor-version":[{"id":20441,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/20430\/revisions\/20441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/19095"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=20430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=20430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=20430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}