Amazon.com Inc will increase its video spending next year, affirming its content streaming strategy after the head of its movie and TV studio resigned following allegations of sexual misconduct toward a female producer.<\/p>\n
Amazon carefully monitors data about which programs resonate most with Prime subscribers — the company\u2019s most loyal shoppers — so it can make adjustments, Chief Financial Officer Brian Olsavsky said Thursday on an investor earnings call.<\/p>\n
\u201cWe\u2019re going to continue to invest in video and increase that investment in 2018,\u201d Olsavsky said, adding that customers who watch Amazon Video also spend more on the e-commerce website.<\/p>\n
Amazon is projected to spend about $4.5 billion on video this year.<\/p>\n
Amazon Studios chief Roy Price resigned earlier this month after Isa Hackett, producer of \u201cThe Man in the High Castle,\u201d accused Price of harassing her while they attended a convention in San Diego in 2015. While the allegation had been previously reported, she described the incident in detail to the Hollywood Reporter.<\/p>\n
She said she was inspired to tell her story by the many women who came forward with accusations against movie producer Harvey Weinstein.<\/p>\n