![\"\"](\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2017\/11\/supermarket.png\")
<\/a><\/p>\nTrends<\/strong><\/p>\n Where to look out for Black Friday deals:<\/strong><\/p>\n\n
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Research conducted by the South African Council of Shopping Centres finds a big surge in the number of retailers offering Black Friday promotions.<\/p>\n
A survey of 75 shopping centres with a combined gross leasable area (GLA) of approximately 3.2 million m\u00b2, from free standing centres under 5,000m\u00b2 to super regional shopping centres over 100,000m\u00b2, found that an average of 3.2% of tenants participated in Black Friday in 2015 versus an average of 21% of in 2016 – an increase of 17.8 % year on year.<\/p>\n
Small regional shopping centres which are between 25,000m\u00b2 to 50,000m\u00b2 indicated a growth average of 31% year on year when comparing 2015 tenant participants to 2016.<\/p>\n
In 2016 the Black Friday promotion was dominated by supermarkets and electronic store sales that offered customers deals up to and over 50% off selected instore items. Electronic stores included Samsung stand-alone stores, Dion Wired, Hifi Corporation and Incredible Connection.<\/p>\n
Reported in the Shoprite Holdings online newsroom, the Supermarket chain Checkers upped their sales for the 2016 Black Friday promotion with over 40% more product offering than in 2015, said marketing director Neil Schreuder.<\/p>\n
“The response to the sales was overwhelming for many shopping centres with over 71% of the respondent shopping centres reporting that they had the highest influx of footfall year on year with an average increase of up to 13% in the month of November,” the SACSC said.<\/p>\n
The survey illustrated a fashion and apparel offering component that came through both in 2015 and in 2016.<\/p>\n
Approximately 33% of tenants in regional and super regional shopping centres participated in Black Friday sales in 2016 vs only 4.4% of tenant participants in 2015 indicating a growing trend across all retail categories.<\/p>\n