{"id":213351,"date":"2017-11-27T17:09:16","date_gmt":"2017-11-27T15:09:16","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=213351"},"modified":"2017-11-27T17:09:16","modified_gmt":"2017-11-27T15:09:16","slug":"takealot-reveals-black-friday-revenue","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/internet\/213351\/takealot-reveals-black-friday-revenue\/","title":{"rendered":"Takealot reveals Black Friday revenue"},"content":{"rendered":"<p>Takealot, which claims to be the largest online store\u200e in South Africa, has told MyBroadband that despite its major technical glitches on Black Friday 2017, it still managed to generate R87 million in\u00a0gross merchandising value (GMV) on the day.<\/p>\n<p>The site suffered a massive downtime throughout the biggest online shopping day on the calendar on Friday, leaving scores of potential customers frustrated.<\/p>\n<p>According to <a href=\"https:\/\/mybroadband.co.za\/news\/business\/239940-how-much-money-takealot-made-on-black-friday.html\" target=\"_blank\" rel=\"noopener\">MyBroadband<\/a>,\u00a0Takealot said that it generated over R6 million in sales in the first hour of trade after midnight.<\/p>\n<p>As Takealot\u2019s Blue Dot Sale continued through Saturday and Sunday, it doubled its GMV from 2016 \u2013 driven by a 70% increase in site traffic and order numbers, MyBroadband said.<\/p>\n<p>The retailer said it\u00a0saw a record number of visits to its site on Black Friday, with over 2.2 million hits.<\/p>\n<p>\u201cBlack Friday was one heck of a day. We started off with a <a href=\"https:\/\/mybroadband.co.za\/news\/internet\/239434-takealot-takes-website-offline.html\" target=\"_blank\" rel=\"noopener\"><strong>site in cardiac arrest<\/strong><\/a> and ended the day being told we were owned by the Guptas, which of course is absolute nonsense,\u201d said Takealot\u00a0CEO Kim Reid.<\/p>\n<p>\u201cWe are fully aware that the day was far from ideal for our customers and are incredibly humbled that people continued to support us throughout the day. We know we have disappointed some customers and we are very sorry to have done so.\u201d<\/p>\n<hr \/>\n<p><strong>Read: <a href=\"https:\/\/businesstech.co.za\/news\/business\/209297\/takealot-is-expecting-its-biggest-black-friday-sales-peak-ever\/\" target=\"_blank\" rel=\"noopener\">Takealot is expecting its biggest Black Friday sales peak ever<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Takealot has told MyBroadband that despite its major technical glitches on Black Friday 2017, it still managed to generate R87 million in gross merchandising value (GMV) on the day.<\/p>\n","protected":false},"author":10,"featured_media":59133,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9882],"tags":[3314],"class_list":["post-213351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-takealot"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/213351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=213351"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/213351\/revisions"}],"predecessor-version":[{"id":213361,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/213351\/revisions\/213361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/59133"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=213351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=213351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=213351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}