PayU has launched the EasyMerchant platform to make e-commerce more accessible for small to medium size enterprises (SMEs).<\/p>\n
PayU is a Naspers-owned online and mobile payments service provider, which provides e-wallet and payment gate services.<\/p>\n
\u201cStart-ups and SMEs need a quick and simple way to take their business online. PayU\u2019s EasyMerchant enables an online business to get up and running, quickly,” said PayU CEO, Mark Chirnside.<\/p>\n
EasyMechant aims to make e-business simpler for SMEs, providing the platform for online retailers to authorise credit card purchases, process them and deposit the proceeds into the company’s account.<\/p>\n
According to the SME Survey 2012 conducted by World Wide Worx, 410,000 SMEs in South Africa have a website, representing 63% of active, formal SMEs.<\/p>\n
The research also revealed that SMEs with a website are far more likely to turn a high profit than those without.<\/p>\n
“EasyMerchant will, therefore, assist SMEs to leverage their websites from marketing tools into active, high profit retail sites,” PayU said.<\/p>\n
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