{"id":21600,"date":"2012-09-06T18:07:04","date_gmt":"2012-09-06T16:07:04","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=21600"},"modified":"2012-09-07T08:47:53","modified_gmt":"2012-09-07T06:47:53","slug":"twitter-vs-facebook-who-makes-more-money-from-mobile","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/21600\/twitter-vs-facebook-who-makes-more-money-from-mobile\/","title":{"rendered":"Twitter vs. Facebook – who makes more money from mobile?"},"content":{"rendered":"

Twitter<\/a> is outpacing Facebook<\/a> in US mobile advertising revenue this year, according to a survey released Thursday showing a market dominated by Google<\/a>.<\/p>\n

The report by the research firm eMarketer<\/a> said Facebook, which just rolled out mobile ads for the first time this year, will likely overtake Twitter by 2013 but will not come close to matching Google.<\/p>\n

The report estimated Google will take in 2012 mobile ad revenues of $1.4 billion, or more than half the total for the United States of $2.6 billion.<\/p>\n

Internet radio group Pandora<\/a> is expected to be second with $226 million, followed by Twitter with $129.7 million.<\/p>\n

Facebook was expected to see some $72.7 million from mobile ads, just behind Apple’s $75 million, the survey indicates.<\/p>\n

But eMarketer forecast that Facebook will rise to number two in the US market by 2013 with $387 million in mobile ads and will take in $629 million by 2014.<\/p>\n

Twitter gets revenues from mobile through so-called “promoted tweets,” which make up a large portion of the group’s revenues, eMarketer said.<\/p>\n

Facebook gets most of its revenue from its Marketplace advertising platform, mostly ads that display on the right-hand side of Facebook’s desktop experience, but not mobile.<\/p>\n

Facebook recently began placing ads in the user’s newsfeed, including on mobile devices.<\/p>\n

Related articles<\/strong><\/p>\n

Facebook boosts mobile numbers<\/strong><\/a><\/p>\n

Facebook stock drops below $19, half of IPO<\/strong><\/a><\/p>\n

Twitter to enable targetted advertising<\/strong><\/a><\/p>\n

Twitter tightens down on app developers<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Twitter is outpacing Facebook in US mobile advertising revenue this year, according to a survey released Thursday showing a market dominated by Google.<\/p>\n","protected":false},"author":6,"featured_media":19398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[25,45,4059,93],"class_list":["post-21600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-active","tag-facebook","tag-mobile-adverts","tag-twitter"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/21600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=21600"}],"version-history":[{"count":4,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/21600\/revisions"}],"predecessor-version":[{"id":21625,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/21600\/revisions\/21625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/19398"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=21600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=21600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=21600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}