The Foschini Group (TFG) has rolled out its in-store collection service for online purchases to 184 stores across the country.<\/p>\n
The service was initially being run on a trial basis in Cape Town for the last six months, and has proven successful enough to scale it up to other provinces, it said.<\/p>\n
The click-and-collect service allows customers to shop full ranges on the TFG website (across all stores), and then pick up purchases at their nearest @home, Foschini, Markham, Sportscene or Totalsports within eight days.<\/p>\n
“Collect in Store provides access to online shopping to people who do not have a delivery address during office hours. They can buy fragrances from Foschini for Beauty online, but collect the item at a Totalsports store near their place of employment during their lunch hour or during their daily work commute,” the group said.<\/p>\n
Research conducted during the trial period also showed that between 15% and 20% of customers collecting in store went on to purchase other goods in the bricks stores, presenting an opportunity for sales people to up sell their goods to online shoppers.<\/p>\n
“Besides nullifying the need for a physical delivery address when shopping across TFG\u2019s online stores, Collect In Store has many benefits including: the option to exchange an item immediately should the customer be dissatisfied, giving the shopper access to a broader range of goods online than in-stores, and the flexibility to collect goods ordered at a time and store that is convenient,” TFG said.<\/p>\n
The collect in store service is\u00a0entirely free, with no qualifying amount required.<\/p>\n