{"id":222383,"date":"2018-02-01T08:55:01","date_gmt":"2018-02-01T06:55:01","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=222383"},"modified":"2018-02-01T08:55:01","modified_gmt":"2018-02-01T06:55:01","slug":"these-are-the-20-most-valuable-car-brands-in-the-world","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/motoring\/222383\/these-are-the-20-most-valuable-car-brands-in-the-world\/","title":{"rendered":"These are the 20 most valuable car brands in the world"},"content":{"rendered":"

As many as 20 motoring companies feature on the latest Brand Finance Global 500 report, with German car-maker Mercedes-Benz taking top honours, ahead of previous lead, Japanese brand Toyota.<\/p>\n

Mercedes-Benz is up from 20th in 2017, to 15th overall, while Toyota had dropped from 12th, to 16th in 2018. BMW is third, placing 17th overall.<\/p>\n

Online retailer Amazon has been listed as the the world\u2019s most valuable brand, ahead of Apple and Google. The e-commerce giant\u2019s brand value increased by 42% year on year to a whopping $150.8 billion.<\/p>\n

Elon Musk’s Tesla Motors places just outside the top 20 motoring brands, as does Kia Motors, Suzuki and Isuzu.<\/p>\n

Each brand has been accorded a brand rating: a benchmark study of the strength, risk and future potential of a brand relative to its competitor set as well as a Brand Value: a summary measure of the financial strength of the brand.<\/p>\n

Brand Strength is the efficacy of a brand\u2019s performance on intangible measures, relative to its competitors. In order to determine the strength of a brand, Brand Finance looks at marketing investment, stakeholder equity, and the impact of those on business performance.<\/p>\n

Each brand is assigned a Brand Strength Index (BSI) score out of 100, which feeds into the brand value calculation. Based on the score, each brand is assigned a corresponding rating up to AAA+ in a format similar to a credit rating.<\/p>\n

Top 20 motoring brands:<\/strong><\/p>\n

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Read: These are the best cars in South Africa \u2013 ranked by affordability<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

As many as 20 motoring companies feature on the latest Brand Finance Global 500 report, with German car-maker Mercedes-Benz taking top honours, ahead of previous lead, Japanese brand Toyota. <\/p>\n","protected":false},"author":10,"featured_media":222391,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11119],"tags":[2024,26],"class_list":["post-222383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motoring","tag-brand-finance","tag-headline"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/222383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=222383"}],"version-history":[{"count":5,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/222383\/revisions"}],"predecessor-version":[{"id":222515,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/222383\/revisions\/222515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/222391"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=222383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=222383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=222383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}