{"id":22582,"date":"2012-09-20T11:21:35","date_gmt":"2012-09-20T09:21:35","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=22582"},"modified":"2012-09-20T14:43:47","modified_gmt":"2012-09-20T12:43:47","slug":"google-tops-facebook-as-biggest-display-ad-earner","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/internet\/22582\/google-tops-facebook-as-biggest-display-ad-earner\/","title":{"rendered":"Google tops Facebook as biggest display ad earner"},"content":{"rendered":"

Google Inc<\/a> is set to become the biggest earner in U.S. display ads this year, taking the No. 1 rank away from Facebook Inc<\/a> and cementing its dominant presence in online advertising.<\/p>\n

Google’s rising clout in display ads – the boxes with images and video found on websites — has come on the back of growth in video advertising on its YouTube<\/a> subsidiary, as well as mobile advertising through Admob<\/a>, a company acquired by Google in 2009.<\/p>\n

This year, Google will claim 15.4 percent of display ad dollars, or $2.31 billion, compared to Facebook’s 14.4 percent, or $2.16 billion, according to projections by eMarketer<\/a>, a digital advertising research firm.<\/p>\n

But it added that publishers across the board have been bruised by weaker-than-expected display advertising demand this year as large brands withheld splurging on costly digital campaigns.<\/p>\n

Top display ad earners Google and Facebook were followed by Yahoo Inc<\/a>, Microsoft Corp<\/a> and AOL Inc<\/a>, which all have advertising networks across their digital content properties.<\/p>\n

Facebook said this week that it would begin developing a mobile ad network that would allow advertisers to target ads using Facebook data across the web and not just Facebook’s website.<\/p>\n

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Google Inc is set to become the biggest earner in U.S. display ads this year, taking the No. 1 rank away from Facebook Inc and cementing its dominant presence in online advertising.<\/p>\n","protected":false},"author":7,"featured_media":4778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9882],"tags":[25,4179,4178,53],"class_list":["post-22582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-active","tag-display-ads","tag-fascebook","tag-google"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/22582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=22582"}],"version-history":[{"count":4,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/22582\/revisions"}],"predecessor-version":[{"id":22616,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/22582\/revisions\/22616"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/4778"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=22582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=22582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=22582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}