A new task team looking into media transformation, the first of its kind, was launched on Wednesday in Johannesburg.<\/p>\n
The Print and Digital Media Transformation Task Team (PDMTT<\/a>) intends to help the media industry develop a common strategy for transformation, said chairman Nkwenkwe Nkomo<\/a>.<\/p>\n “The team will take submissions from industry players and identify stakeholders, and then produce a report which will be the blueprint for transformation of print and digital media.”<\/p>\n PDMTT project director Mathatha Tsedu<\/a> said the task team was the first of its kind, with other industry commissions having looked at issues such as press freedom.<\/p>\n “This is looking at the business side,” said Tsedu.<\/p>\n “As far as I know we have not had a commission or task team of this nature before.”<\/p>\n The task team would first research and make findings on transformation in the media.<\/p>\n They would then make recommendations for implementation and targets and mechanisms to enforce transformation.<\/p>\n Tsedu said no pre-drawn conclusions had been made and the task team’s findings would be based only on research.<\/p>\n “We are starting a process. We do not have preconceived notions of who is the good guy and who is the bad guy.”<\/p>\n “Whatever conclusions we reach will be based on scientific research.”<\/p>\n Nkomo said the task team is expected to conclude its work and release a report in April 2013.<\/p>\n Nkomo said it would be up to the industry to implement the task team’s recommendations.<\/p>\n “We will not have police walking around. It is the responsibility of all parties to live up to it.”<\/p>\n Related articles<\/strong><\/p>\n Digital, print marketing boosts advertisers<\/strong><\/a><\/p>\n Digital advertising to grow as print sinks<\/strong><\/a><\/p>\n Digital the “new normal” for media firms<\/strong><\/a><\/p>\n