Huawei on Tuesday highlighted the strides it has made in the premium smartphone segment in South Africa.<\/p>\n
The Shenzhen-based mobile and technology group said in a press briefing in Sandton that it has grabbed a 16.3% market share locally for all smartphone devices, while for premium devices ($600), market share has improved to 13.8%.<\/p>\n
A previous Effective Measure South Africa Mobile Report for 2017 indicated that Samsung remains the dominant mobile brand locally, with a 40% market share, while Apple is second at 10%, followed by Huawei at 9%.<\/p>\n
Globally, the operator commands a 10% market share for all smartphones, having shipped 153 million devices in 2017, up from 139 million in 2016. For premium devices, its market share is up to 8.4%, from less than 4% in 2016.<\/p>\n
Huawei general manager for SA consumer business, Zhao Likun, noted that sales for the Mate 10 are up 66% from the Mate 9. Likun<\/span> said that consumers want more innovation in their technology which is why the group was proud to deliver the world’s first Artificial Intelligence powered devices through its Mate 10 series.<\/p>\n The GM noted that Huawei is also leading the charge in 5G, and will launch its first commercial 5G phone in 2019.<\/p>\n Looking ahead, Likun said that the company will look at consolidation in the more affordable market in South Africa. On Monday, Huawei launched the Honor 7X and 9 Lite, affordable smartphones in SA.<\/p>\n
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