{"id":23557,"date":"2012-10-04T00:08:21","date_gmt":"2012-10-03T22:08:21","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=23557"},"modified":"2012-10-04T11:03:25","modified_gmt":"2012-10-04T09:03:25","slug":"cell-cs-explosive-growth","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/23557\/cell-cs-explosive-growth\/","title":{"rendered":"Cell C’s explosive growth"},"content":{"rendered":"

Cell C<\/a> had more than\u00a0750,000 gross additions in September, with\u00a0net additions in the “hundreds of thousands” according to CEO\u00a0Alan Knott-Craig<\/a>.<\/p>\n

Prior to September, Cell C signed up around 700,000 new subscribers each month, but according to Knott-Craig, the net additions were close to zero.<\/p>\n

The group’s poor net additions were partly due to churn, and partly because the company was cleaning its subscriber databases to rid it of any inactive subscribers and other “rubbish”.<\/p>\n

September however, showed a great turnaround for Cell C, with a high number of both gross additions and net additions \u2013 partly fuelled by the company\u2019s aggressive data products, it said.<\/p>\n

The next challenge will be for the mobile operator to make these new customers stay. Knott-Craig said that the company is working hard to get its new subscribers onto “sticky” products to lower its churn rate.<\/p>\n

The group chief said that the best way to retain customers is to offer great prices, and that is what Cell C will continue to focus on.<\/p>\n

Related articles<\/strong><\/p>\n

Cell C\u2019s latest subscriber numbers<\/strong><\/a><\/p>\n

Cell C launches new contract promotion<\/strong><\/a><\/p>\n

8ta More prepaid launched<\/strong><\/a><\/p>\n

Vodacom offers 2 hours free talktime<\/strong><\/a><\/p>\n

Cell C launches R0.15 per MB data rate<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Cell C CEO Alan Knott-Craig shares new growth figures, which should set alarm bells ringing for rivals Vodacom and MTN<\/p>\n","protected":false},"author":2,"featured_media":23596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[43,42,26],"class_list":["post-23557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-alan-knott-craig","tag-cell-c","tag-headline"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/23557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=23557"}],"version-history":[{"count":12,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/23557\/revisions"}],"predecessor-version":[{"id":23582,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/23557\/revisions\/23582"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/23596"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=23557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=23557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=23557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}