{"id":23643,"date":"2012-10-04T16:37:04","date_gmt":"2012-10-04T14:37:04","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=23643"},"modified":"2012-10-05T09:41:52","modified_gmt":"2012-10-05T07:41:52","slug":"the-best-global-tech-brands","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/hardware\/23643\/the-best-global-tech-brands\/","title":{"rendered":"The best global tech brands"},"content":{"rendered":"<p><a title=\"Interbrand\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/5280-Interbrand\">Interbrand<\/a> has released its annual Best Global Brands report, which shows tech companies dominating the top positions.<\/p>\n<p>To develop its report, Interbrand examines the three key aspects that contribute to a brand\u2019s value:<\/p>\n<ul>\n<li>The financial performance of the branded products or service;<\/li>\n<\/ul>\n<ul>\n<li>The role the brand plays in influencing consumer choice;<\/li>\n<\/ul>\n<ul>\n<li>The strength the brand has to command a premium price, or secure earnings for the company.<\/li>\n<\/ul>\n<p>\u201cAs global competition increases and many competitive advantages, like technology, become more short-lived, a brand\u2019s contribution to shareholder value will only increase,\u201d noted Jez Frampton, Interbrand\u2019s global CEO.<\/p>\n<p>Taking the top spot on the best global brand list is softdrink and beverage company, Coca Cola, which retained its top spot, adding 8% to its brand value since 2011, pushing it up to $77.84 billion.<\/p>\n<p>Aside from the undisputed king of fizzy drinks, the top 10 of Interbrand&#8217;s list was dominated by tech companies. <a title=\"Apple\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/1648-Apple\">Apple<\/a> moved up from eigth position in 2011, to claim second \u00a0overall.<\/p>\n<p>Apple added 129% to it&#8217;s brand value, up to $76.65 billion from $33.49 billion in 2011 and\u00a0dethroned <a title=\"IBM\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/1700-IBM-International-Business-Machines\">IBM<\/a>, which dropped down to third.<\/p>\n<p>Search giant <a title=\"Google\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/1719-Google\">Google<\/a> ranked fourth, pushing software firm\u00a0<a title=\"Microsoft\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/1715-Microsoft\">Microsoft<\/a>\u00a0down to fifth.<\/p>\n<p>General Electric and Korean electronics giant, <a title=\"Samsung\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/1813-Samsung\">Samsung<\/a>, rounded off the showing for technology in the top 10.<\/p>\n<p>Samsung was shown to have climbed the most places on the listing, growing its brand value 40% to $32.89 billion from $23.43 billion in 2011. This catapulted the company from seventeenth to ninth place.<\/p>\n<p>In the rest of the listing, <a title=\"Cisco\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/2037-Cisco\">Cisco<\/a> (14), <a title=\"Oracle\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/1753-Oracle\">Oracle<\/a> (18), <a title=\"Nokia\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/1650-Nokia-Corporation\">Nokia<\/a> (19), <a title=\"Amazon\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/1885-Amazon\">Amazon<\/a> (20), <a title=\"Canon\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/5281-Canon\">Canon<\/a> (30), <a title=\"eBay\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/2006-eBay\">eBay<\/a> (36), <a title=\"Sony\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/1633-Sony\">Sony<\/a> (40), <a title=\"Philips\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/5282-Philips\">Philips<\/a> (41) and <a title=\"Dell\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/2277-Dell\">Dell<\/a> (49) cracked the top 50.<\/p>\n<p><a title=\"Siemens\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/5283-Siemens\">Siemens<\/a> (51), <a title=\"Nintendo\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/4506-Nintendo\">Nintendo<\/a> (56), <a title=\"Xerox\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/2779-Xerox\">Xerox<\/a> (59), <a title=\"Panasonic\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/1657-Panasonic-Corporation\">Panasonic<\/a> (65) and the struggling <a title=\"BlackBerry\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/1752-BlackBerry\">BlackBerry<\/a> brand (93) as well as <a title=\"Yahoo!\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/2002-Yahoo\">Yahoo!<\/a> (97) fell into the latter half of the listing.<\/p>\n<p>Facebook (69) was the only new tech entry on the list.<\/p>\n<p>Here is the <a title=\"Interbrand\" href=\"http:\/\/www.interbrand.com\/en\/best-global-brands\/2012\/Best-Global-Brands-2012-Brand-View.aspx\" target=\"_blank\">full list<\/a> of tech companies:<\/p>\n<div class=\"table-responsive\"><table class=\"table\" width=\"100%\" border=\"1\" cellspacing=\"0\" cellpadding=\"5\">\n<tbody>\n<tr>\n<td valign=\"top\" bgcolor=\"#CCCCCC\"><strong>Position<\/strong><\/td>\n<td valign=\"top\" bgcolor=\"#CCCCCC\"><strong>Brand<\/strong><\/td>\n<td valign=\"top\" bgcolor=\"#CCCCCC\"><strong>Change<\/strong><\/td>\n<td valign=\"top\" bgcolor=\"#CCCCCC\"><strong>Value (Billions)<br \/>\n<\/strong><\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td>Apple<\/td>\n<td>129%<\/td>\n<td>$76.568<\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td>IBM<\/td>\n<td>8%<\/td>\n<td>$75.532<\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td>Google<\/td>\n<td>26%<\/td>\n<td>$69.726<\/td>\n<\/tr>\n<tr>\n<td>5<\/td>\n<td>Microsoft<\/td>\n<td>-2%<\/td>\n<td>$57.853<\/td>\n<\/tr>\n<tr>\n<td>6<\/td>\n<td>General Electric<\/td>\n<td>2%<\/td>\n<td>$43.682<\/td>\n<\/tr>\n<tr>\n<td>8<\/td>\n<td>Intel<\/td>\n<td>12%<\/td>\n<td>$39.385<\/td>\n<\/tr>\n<tr>\n<td>9<\/td>\n<td>Samsung<\/td>\n<td>40%<\/td>\n<td>$32.893<\/td>\n<\/tr>\n<tr>\n<td>14<\/td>\n<td>Cisco<\/td>\n<td>7%<\/td>\n<td>$27.197<\/td>\n<\/tr>\n<tr>\n<td>15<\/td>\n<td>HP<\/td>\n<td>-8%<\/td>\n<td>$26.087<\/td>\n<\/tr>\n<tr>\n<td>18<\/td>\n<td>Oracle<\/td>\n<td>28%<\/td>\n<td>$22.126<\/td>\n<\/tr>\n<tr>\n<td>19<\/td>\n<td>Nokia<\/td>\n<td>-16%<\/td>\n<td>$21.009<\/td>\n<\/tr>\n<tr>\n<td>20<\/td>\n<td>Amazon<\/td>\n<td>46%<\/td>\n<td>$18.625<\/td>\n<\/tr>\n<tr>\n<td>25<\/td>\n<td>SAP<\/td>\n<td>8%<\/td>\n<td>$15.641<\/td>\n<\/tr>\n<tr>\n<td>30<\/td>\n<td>Canon<\/td>\n<td>3%<\/td>\n<td>$12.029<\/td>\n<\/tr>\n<tr>\n<td>36<\/td>\n<td>eBay<\/td>\n<td>12%<\/td>\n<td>$10.947<\/td>\n<\/tr>\n<tr>\n<td>40<\/td>\n<td>Sony<\/td>\n<td>-8%<\/td>\n<td>$9.111<\/td>\n<\/tr>\n<tr>\n<td>41<\/td>\n<td>Philips<\/td>\n<td>5%<\/td>\n<td>$9.066<\/td>\n<\/tr>\n<tr>\n<td>49<\/td>\n<td>Dell<\/td>\n<td>-9%<\/td>\n<td>$7.591<\/td>\n<\/tr>\n<tr>\n<td>51<\/td>\n<td>Siemens<\/td>\n<td>-5%<\/td>\n<td>$7.534<\/td>\n<\/tr>\n<tr>\n<td>56<\/td>\n<td>Nintendo<\/td>\n<td>-8%<\/td>\n<td>$7.082<\/td>\n<\/tr>\n<tr>\n<td>59<\/td>\n<td>Xerox<\/td>\n<td>5%<\/td>\n<td>$6.714<\/td>\n<\/tr>\n<tr>\n<td>65<\/td>\n<td>Panasonic<\/td>\n<td>14%<\/td>\n<td>$5.765<\/td>\n<\/tr>\n<tr>\n<td>69<\/td>\n<td>Facebook<\/td>\n<td>New<\/td>\n<td>$5.421<\/td>\n<\/tr>\n<tr>\n<td>78<\/td>\n<td>Adobe<\/td>\n<td>9%<\/td>\n<td>$4.557<\/td>\n<\/tr>\n<tr>\n<td>93<\/td>\n<td>BlackBerry<\/td>\n<td>-39%<\/td>\n<td>$3.922<\/td>\n<\/tr>\n<tr>\n<td>97<\/td>\n<td>Yahoo!<\/td>\n<td>-13%<\/td>\n<td>$3.851<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p><strong>Related articles<\/strong><\/p>\n<p><a title=\"BusinessTech Article\" href=\"http:\/\/businesstech.co.za\/news\/general\/13147\/top-tech-brands-in-the-world\/\" target=\"_blank\"><strong>Top tech brands in the world<\/strong><\/a><\/p>\n<p><a title=\"BusinessTech Article\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/13158\/worlds-most-valuable-brand-revealed\/\" target=\"_blank\"><strong>World\u2019s most valuable brand revealed<\/strong><\/a><\/p>\n<p><a title=\"BusinessTech Article\" href=\"http:\/\/businesstech.co.za\/news\/banking\/19474\/top-banking-brands-in-south-africa\/\" target=\"_blank\"><strong>Top banking brands in South Africa<\/strong><\/a><\/p>\n<p><a title=\"BusinessTech Article\" href=\"http:\/\/businesstech.co.za\/news\/general\/21775\/south-africas-richest-people\/\" target=\"_blank\"><strong>South Africa\u2019s richest people<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interbrand has released its annual Best Global Brands report, which shows tech companies dominating the top 100 best brands list.<\/p>\n","protected":false},"author":10,"featured_media":23647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[657,51,161,1157,1358,1814,393,803,231,53,26,753,4308,169,3000,187,1250,479,355,52,933,385,4307,2798,147],"class_list":["post-23643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hardware","tag-amazon","tag-apple","tag-blackberry","tag-canon","tag-cisco","tag-coca-cola","tag-dell","tag-ebay","tag-general-electric","tag-google","tag-headline","tag-ibm","tag-interbrand","tag-microsoft","tag-nintendo","tag-nokia","tag-oracle","tag-panasonic","tag-philips","tag-samsung","tag-siemens","tag-sony","tag-top-brands","tag-xerox","tag-yahoo"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/23643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=23643"}],"version-history":[{"count":7,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/23643\/revisions"}],"predecessor-version":[{"id":23673,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/23643\/revisions\/23673"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/23647"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=23643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=23643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=23643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}