{"id":23804,"date":"2012-10-08T07:29:15","date_gmt":"2012-10-08T05:29:15","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=23804"},"modified":"2012-10-08T07:38:45","modified_gmt":"2012-10-08T05:38:45","slug":"nokia-loses-marketing-exec","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/23804\/nokia-loses-marketing-exec\/","title":{"rendered":"Nokia loses marketing exec"},"content":{"rendered":"<p>A senior Nokia executive in charge of product marketing has left the company, after a launch event last month for the company&#8217;s new Lumia smartphones disappointed investors.<\/p>\n<p>Ilari Nurmi, who was vice president of product marketing and responsible for the company&#8217;s smartphone strategy, confirmed to Reuters in an email that he recently left the Finnish phone company.<\/p>\n<p>He did not make clear whether he left of his own accord, and the company declined to comment on the circumstances of his departure.<\/p>\n<p>He spoke to media last month when Nokia unveiled the Lumia 920, a top-of-the-range smartphone using Windows software. At the time, investors said they were disappointed by a lack of details such as launch dates and prices.<\/p>\n<p>The success of Lumia phones is widely seen crucial for Nokia as it struggles to compete with rivals Apple and Samsung.<\/p>\n<p>Once the world&#8217;s biggest mobile phone maker, Nokia fell behind rivals in smartphones and racked up more than 3 billion euros in operating losses in the past 18 months.<\/p>\n<p>It is pinning its hopes on a partnership with Microsoft Corp and its Windows Phone software, which powers around 3 percent of the global smartphone market while Google Inc&#8217;s Android platform controls two-thirds of sales. Apple has under a quarter.<\/p>\n<p>Nokia&#8217;s new Lumia smartphones will go on sale in November, taking on the iPhone 5 and Samsung Galaxy S III ahead of the Christmas season, but some analysts said the prices for the colourful handsets looked high.<\/p>\n<p>The Lumia&#8217;s launch was also marred by news that one of the ads misled viewers. TheVerge.com first reported that a video ad coinciding with the Lumia announcement was in fact not shot with the 920, and the company subsequently apologized.<\/p>\n<p><strong>Related articles<\/strong><\/p>\n<p><a title=\"BusinessTech Article\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/23509\/nokia-hq-up-for-sale\/\"><strong>Nokia HQ up for sale?<\/strong><\/a><\/p>\n<p><a title=\"BusinessTech Article\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/23188\/nokia-may-face-backlash-over-lumia-920-price-analysts\/\"><strong>Nokia may face backlash over Lumia 920 price &#8211; analysts<\/strong><\/a><\/p>\n<p><a title=\"BusinessTech Article\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/22486\/nokia-running-out-of-time\/\"><strong>Nokia: running out of time<\/strong><\/a><\/p>\n<p><a title=\"BusinessTech Article\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/21707\/nokia-lumia-920-gets-a-november-release\/\"><strong>Nokia Lumia 920 gets a November release<\/strong><\/a><\/p>\n<p><strong><a title=\"BusinessTech Article\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/21541\/nokia-lumia-920-fails-to-impress-investors\/\">Nokia Lumia 920 fails to impress investors<\/a><\/strong><\/p>\n<p><a title=\"BusinessTech Article\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/21512\/nokia-microsoft-putting-all-hope-in-new-smartphone\/\"><strong>Nokia, Microsoft putting all hope in new smartphone<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A senior Nokia executive in charge of product marketing has left the company, after a launch event last month for the company&#8217;s new Lumia smartphones disappointed investors.<\/p>\n","protected":false},"author":7,"featured_media":9487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[25,4325,2396,187],"class_list":["post-23804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-active","tag-ilari-nurmi","tag-lumia","tag-nokia"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/23804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=23804"}],"version-history":[{"count":2,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/23804\/revisions"}],"predecessor-version":[{"id":23814,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/23804\/revisions\/23814"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/9487"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=23804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=23804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=23804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}