{"id":24037,"date":"2012-10-11T08:48:29","date_gmt":"2012-10-11T06:48:29","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=24037"},"modified":"2012-10-11T14:26:10","modified_gmt":"2012-10-11T12:26:10","slug":"google-vs-apple-a-defining-fight","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/24037\/google-vs-apple-a-defining-fight\/","title":{"rendered":"Google vs Apple a &#8220;defining fight&#8221;"},"content":{"rendered":"<p><a title=\"Google Inc\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/1719-Google\">Google Inc<\/a> Executive Chairman <a title=\"Eric Schmidt\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/1999-Eric-Schmidt\">Eric Schmidt<\/a> expects more than a billion mobile devices around the world to be running its <a title=\"Android\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/1754-Android\">Android<\/a> software within a year, intensifying a battle with Apple Inc that he called a &#8220;defining fight&#8221; of the industry.<\/p>\n<p>Schmidt said there were already four times as many Android mobile gadgets &#8211; smartphones and tablets made by the likes of <a title=\"Samsung Electronics\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/1813-Samsung\">Samsung Electronics<\/a> &#8211; and that the scale of the battle between the two firms was unprecedented.<\/p>\n<p>&#8220;We&#8217;ve not seen &#8230; competitive fights on this scale,&#8221; he said during an interview with tech blog AllThingsDigital at New York&#8217;s 92nd Street Y on Wednesday.<\/p>\n<p>Google and Apple were once close partners, with Schmidt serving on Apple&#8217;s board during part of his tenure as Google CEO. But the ties between the two have been strained by the rise of Google&#8217;s Android mobile operating system, now the world&#8217;s leading platform for smartphones and a direct threat to Apple&#8217;s lucrative iPhone and iPad businesses.<\/p>\n<p>As competition between the two companies has heated up, Apple has moved to cut its reliance on Google products by dumping <a title=\"YouTube\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/2546-YouTube\">YouTube<\/a> from the new iPhone&#8217;s pre-loaded selection of apps and replacing Google&#8217;s mapping software on the iPhone with its own mapping service.<\/p>\n<p>Apple&#8217;s foray into mapping has not gone smoothly. Apple CEO <a title=\"Tim Cook\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/2162-Tim-Cook\">Tim Cook<\/a> was forced to issue a public apology earlier this month amid complaints that the product &#8211; based on Dutch navigation equipment maker and digital map maker <a title=\"TomTom NV\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/4534-TomTom\">TomTom NV<\/a>&#8216;s data &#8211; contained glaring geographic errors and gaps in information.<\/p>\n<p>&#8220;What Apple has learned is that maps are really hard,&#8221; Schmidt said. &#8220;We invested hundreds of millions of dollars in satellite work, airplane work, drive by work, to get the maps accurate.&#8221;<\/p>\n<p>But he added that the two technology companies were &#8220;always in communication with each other.&#8221;<\/p>\n<p>Schmidt also said he did not expect Google to become a significant player in China any time soon, following its 2010 standoff with the government over Web censorship and cyber-attacks that Google said originated in China.<\/p>\n<p>Google relocated its search engine to Hong Kong in the wake of the episode, allowing Chinese search engine <a title=\"Baidu Inc\" href=\"http:\/\/businesstech.co.za\/forum\/showthread.php\/4973-Baidu\">Baidu Inc<\/a> to widen its lead in China, one of the few markets in the world where Google&#8217;s search engine is not dominant.<\/p>\n<p>&#8220;Baidu will continue to be the Number One player in China for a long time,&#8221; Schmidt said. He said that he did not expect any mending of ties with the Chinese government, which he said has cut off access to Google&#8217;s Web services in the past.<\/p>\n<p>&#8220;China has in its power to arbitrarily restrict our access to Chinese citizens to keep us at whatever percentage market share they wish,&#8221; Schmidt said.<\/p>\n<p><strong>Relates articles<\/strong><\/p>\n<p><strong><a title=\"BusinessTech Article\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/23722\/googles-motorola-beats-microsoft-in-patent-case\/\">Google&#8217;s Motorola beats Microsoft in patent case<\/a><\/strong><\/p>\n<p><a title=\"BusinessTech Article\" href=\"http:\/\/businesstech.co.za\/news\/internet\/23650\/google-warns-of-further-restructuring-at-motorola-mobility\/\"><strong>Google warns of further restructuring at Motorola Mobility<\/strong><\/a><\/p>\n<p><a title=\"BusinessTech Article\" href=\"http:\/\/businesstech.co.za\/news\/general\/23601\/google-denied-summary-judgement-in-patent-dispute\/\"><strong>Google denied summary judgement in patent dispute<\/strong><\/a><\/p>\n<p><a title=\"BusinessTech Article\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/23483\/google-drops-apple-patent-infringement-complaint\/\"><strong>Google drops Apple patent infringement complaint<\/strong><\/a><\/p>\n<p><a title=\"BusinessTech Article\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/23360\/google-dealt-a-blow-in-microsoft-patent-case\/\"><strong>Google dealt a blow in Microsoft patent case<\/strong><\/a><\/p>\n<p><a title=\"BusinessTech Article\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/21537\/googles-motorola-mobility-primes-for-holiday-season\/\"><strong>Google&#8217;s Motorola Mobility primes for holiday season<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Inc Executive Chairman Eric Schmidt expects more than a billion mobile devices around the world to be running its Android software within a year, intensifying a battle with Apple Inc that he called a &#8220;defining fight&#8221; of the industry.<\/p>\n","protected":false},"author":7,"featured_media":17223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[25,685,51,53,2287],"class_list":["post-24037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-active","tag-android","tag-apple","tag-google","tag-ios"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/24037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=24037"}],"version-history":[{"count":5,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/24037\/revisions"}],"predecessor-version":[{"id":24083,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/24037\/revisions\/24083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/17223"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=24037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=24037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=24037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}