Putting a Maybach crossover into Chinese showrooms would tap into a ready audience for the nameplate. Buyers in the country have snapped up more than 60% of the 25,000 Maybach sedans that Mercedes has sold since rolling out the model in 2015.<\/p>\n
That version, currently priced at $168,600, is the company\u2019s second effort to revive the 1930s-era name in a challenge to BMW AG\u2019s Rolls-Royce brand.<\/p>\n
An earlier try in 2001 was dropped following almost a decade of losses.<\/p>\n
In the past couple of years, Mercedes has unveiled attention-grabbing limited-edition Maybach derivatives, helping drive home the Stuttgart-based manufacturer\u2019s luxury standing even as most of its customers drive an A-Class compact or C-Class sedan.<\/p>\n
Just over a year ago, the carmaker presented the Mercedes-Maybach G50, with a limited run of just 99 vehicles.<\/p>\n
The world\u2019s most expensive SUV at around $500,000, the full-size G50 is able to cross desert dunes powered by a V12 engine, and features a retractable, landaulet-style fabric roof in the back.<\/p>\n
Customers have also clamored for a 300,000-euro ($366,000) convertible with quilted seats and matching luggage. Mercedes only made 300 of the cars.<\/p>\n
While Maybach represents a fraction of Mercedes\u2019s total deliveries, which last year amounted to 2.4 million vehicles, boosting sales of high-earning models is a necessary counterbalance to ballooning spending that\u2019s weighing on earnings.<\/p>\n
Daimler is investing 10 billion euros to create 10 electric vehicles by 2022. The new cars may generate only about half the profits earned by equivalent combustion-engine autos, the company said last year.<\/p>\n
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