{"id":24112,"date":"2012-10-12T08:31:20","date_gmt":"2012-10-12T06:31:20","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=24112"},"modified":"2012-10-12T14:10:22","modified_gmt":"2012-10-12T12:10:22","slug":"amazon-kindle-is-sold-at-cost","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/hardware\/24112\/amazon-kindle-is-sold-at-cost\/","title":{"rendered":"Amazon Kindle is sold “at cost”"},"content":{"rendered":"

Amazon<\/a> Chief Executive Jeff Bezos<\/a> confirmed on Thursday that the online retailer sells its Kindle e-reader “at cost”, with profit coming instead from sales of online content.<\/p>\n

Bezos’ remarks, in an interview with the BBC, marked the first time the company had confirmed long-held Wall Street assumptions that it did not make a profit on sales of the popular tablet.<\/p>\n

The aggressive pricing furthers Bezos’ goal of getting Kindle tablets into the hands of as many buyers of Amazon’s online content — from games and books to video — as possible.<\/p>\n

Apple<\/a>, by contrast, makes much of its profit from hardware sales. It sells a single-sized iPad at costs ranging from $399 to $829, depending on storage capacity, screen resolution and wireless connectivity.<\/p>\n

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Amazon Chief Executive Jeff Bezos confirmed on Thursday that the online retailer sells its Kindle e-reader “at cost”, with profit coming instead from sales of online content.<\/p>\n","protected":false},"author":7,"featured_media":601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[25,657,91],"class_list":["post-24112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hardware","tag-active","tag-amazon","tag-kindle"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/24112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=24112"}],"version-history":[{"count":4,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/24112\/revisions"}],"predecessor-version":[{"id":24171,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/24112\/revisions\/24171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/601"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=24112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=24112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=24112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}