{"id":241755,"date":"2018-05-02T11:07:48","date_gmt":"2018-05-02T09:07:48","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=241755"},"modified":"2018-05-02T11:07:48","modified_gmt":"2018-05-02T09:07:48","slug":"xiaomi-sees-massive-growth-in-global-smartphone-shipments","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/241755\/xiaomi-sees-massive-growth-in-global-smartphone-shipments\/","title":{"rendered":"Xiaomi sees massive growth in global smartphone shipments"},"content":{"rendered":"

Research firm Counterpoint has released its latest market report, showing a global decline in smartphone shipments in Q1 2018.<\/p>\n

The 3% drop means that the top 10 players now capture 76% of the market, leaving 600+ brands to compete for the remaining 24%.<\/p>\n

“The waning smartphone demand is due to a slow-down in developed markets where replacement cycles are lengthening with overall smartphone features and design reaching its peak,” said Tarun Pathak, associate director at Counterpoint Research.<\/p>\n

“However, emerging markets still offer a sizeable opportunity for Original Equipment Manufacturers (OEMs) to expand and grow as smartphone penetration by users in still around 45%. The average selling price of smartphones is increasing, too, in emerging markets with users upgrading from entry level to the mid smartphone segment.<\/p>\n

“Hence, we expect OEMs to accelerate their go to market strategy and expansion in parts of Africa and rest of the APAC region to capture the growing demand in CY 2018.”<\/p>\n

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Chinese growth<\/strong><\/p>\n

While Samsung and Apple saw a 3% increase and decrease in shipments respectively, the biggest takeaway from the report is the rise of Chinese manufacturers such as Xiaomi.<\/p>\n

“The saturating China smartphone market is forcing the Chinese smartphone players to invest and expand beyond their home market,” said Counterpoint research analyst Shobhit Srivastava.<\/p>\n

“The efforts have been realized as the performance of Chinese brands in Middle-East\/Africa, Europe and the rest of the Asian markets has been strong.”<\/p>\n

“The ideal smartphone market for Chinese brands are the emerging smartphone markets such as Bangladesh, Myanmar and Middle East & Africa where LTE is being launched for the first time or the network is expanding to more covered geographies.”<\/p>\n

Notably, Huawei shipments grew 14% YoY in Q1 2018 even though growth in China slowed considerably. Its continuous efforts to expand in markets outside China has resulted in strong growth in Europe (+46%), MEA (+38%) and in India (+146%) where it entered the top 5 smartphone brand list for the first time in Q1 2018.<\/p>\n

Xiaomi also remained one of the fastest growing brands (+101%) in Q1 2018, driven by strong sales in both China (+51%) and India (+134%). It shipped 27 million smartphones, capturing 8% market share of the global smartphone market in Q1 2018.<\/p>\n

\"\"<\/a><\/p>\n

\n

Read: Xiaomi IPO set to raise at least $10 billion<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Research firm Counterpoint has released its latest market report, showing a global decline in smartphone shipments in Q1 2018.<\/p>\n","protected":false},"author":10,"featured_media":189814,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[13005,26],"class_list":["post-241755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-counterpoint","tag-headline"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/241755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=241755"}],"version-history":[{"count":8,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/241755\/revisions"}],"predecessor-version":[{"id":241781,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/241755\/revisions\/241781"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/189814"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=241755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=241755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=241755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}