{"id":244353,"date":"2018-05-15T15:32:03","date_gmt":"2018-05-15T13:32:03","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=244353"},"modified":"2018-05-15T15:45:45","modified_gmt":"2018-05-15T13:45:45","slug":"these-graphs-show-how-much-data-the-average-vodacom-customer-uses","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/244353\/these-graphs-show-how-much-data-the-average-vodacom-customer-uses\/","title":{"rendered":"These graphs show how much data the average Vodacom customer uses"},"content":{"rendered":"

Vodacom on Monday published its financial results underlining strong data growth from its South African operation.<\/p>\n

Data revenue climbed 12.8% to R23.4 billion locally, while total revenue grew by 8.1% to R70 billion.<\/p>\n

Speaking at the company\u2019s financial results presentation at Vodacom World in Midrand on Monday (14 May), CEO Shameel Joosub said the potential for growth in data revenue in particular remains high.<\/p>\n

He noted that data customers on Vodacom’s network locally represented only half of the group’s total customers.<\/p>\n

Vodacom\u2019s total subscriber base in South Africa now sits at 41.6 million, of which 20.3 million are data customers, while 18.5 million have smartphones.<\/p>\n

The company said that data usage on entry level phones has increased 23%, while for higher end users (iconic), data usage is up 30% over the past year to in excess of 2GB.<\/p>\n

Vodacom has defined \u2018iconic\u2019 phones as those priced over R5,000. Some examples would include:<\/p>\n