All four of South Africa’s major mobile networks have published their financial data for the most recent financial year – revealing how much money they make per subscriber.<\/p>\n
Vodacom claims the most money per customer thanks to its take from contract, or post-paid customers, who contribute an ARPU (average revenue per user) of R390 per month.<\/p>\n
In its latest financial year, Vodacom<\/a><\/strong> reported adding 229,000 contract customers. However, because of its “pricing transformation strategy” there has been short-term pressure on contract ARPU, which actually declined 4.4%.<\/p>\n Pre-paid ARPU for Vodacom is relatively low at R58 per month, which brings the blended (combined) ARPU down to R101 – though it remains the highest among the four major networks.<\/p>\n Although MTN is the second largest network in the country, it’s actually Telkom<\/a><\/strong> who has the second biggest take per customer at R98 per month.<\/p>\n The group this week reported its financial results for the year ended March 2018, where its revenue growth of\u00a05.9% was driven by a 47.2% jolt in mobile service revenue for the year.<\/p>\n Telkom saw a 30.2% growth in mobile subscribers to 5.2 million, with post-paid subscribers increasing by 20.5%, adding more than 250,000 subscribers to reach 1.5 million.<\/p>\n Telkom’s post-paid ARPU increased to R192, while pre-paid ARPU increased by 21.4% to R60, benefiting from an expansion of its fixed wireless LTE smart offerings to the pre-paid segment.<\/p>\n MTN<\/a><\/strong>‘s blended ARPU is a touch below Telkom’s at R97 in South Africa, with pre-paid ARPU at R83 – the highest of all the networks – and post-paid (excluding telemetry) at R297 per month.<\/p>\n