{"id":248375,"date":"2018-05-30T16:21:52","date_gmt":"2018-05-30T14:21:52","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=248375"},"modified":"2018-05-30T16:21:52","modified_gmt":"2018-05-30T14:21:52","slug":"cell-c-rolls-out-new-logo-and-corporate-colours","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/business\/248375\/cell-c-rolls-out-new-logo-and-corporate-colours\/","title":{"rendered":"Cell C rolls out new logo and corporate colours"},"content":{"rendered":"<p>Cell C has started rolling out a new logo with a new colour scheme \u2013 orange and white.<\/p>\n<p>The new logo has been used on the company\u2019s website, media channels, and in TV advertisements, and will continue to be rolled out in the coming months.<\/p>\n<p>A Cell C spokesperson told <strong><a href=\"https:\/\/mybroadband.co.za\/news\/\">MyBroadband<\/a><\/strong> that the move to orange \u2013 away from its previous black and white logo \u2013 is part of it evolving its brand identity.<\/p>\n<p>&#8220;Following the recapitalisation transaction, Cell C has started to evolve its strategic focus and its overall image as a brand,&#8221; said the company.<\/p>\n<p>&#8220;The company began the rollout of the new colour last year through its current brand and marketing materials, as well as through the introduction of the colour scheme on its campus.&#8221;<\/p>\n<p>Cell C said orange is an &#8220;unowned and vibrant&#8221; colour that will help it stand out from the crowd.<\/p>\n<p>&#8220;It represents the newly-invigorated Cell C culture and shows the energy that we bring to our products and services.&#8221;<\/p>\n<p>The logo design itself has also been tweaked, and is now more &#8220;crisp and clean&#8221;.<\/p>\n<p>Cell C has also introduced a new slogan &#8220;Connect your way&#8221;. Its previous slogan was &#8220;The power is in your hands&#8221;.<\/p>\n<p>The old and new Cell C logos are shown below.<\/p>\n<p><strong>Old logo<\/strong><\/p>\n<p><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2018\/05\/Cell-C-new-logo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-248385\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2018\/05\/Cell-C-new-logo.jpg\" alt=\"\" width=\"640\" height=\"430\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2018\/05\/Cell-C-new-logo.jpg 640w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2018\/05\/Cell-C-new-logo-300x202.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><br \/>\n<strong>New logo<\/strong><br \/>\n<a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2018\/05\/Cell-C-Logo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-248387\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2018\/05\/Cell-C-Logo.jpg\" alt=\"\" width=\"640\" height=\"430\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2018\/05\/Cell-C-Logo.jpg 640w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2018\/05\/Cell-C-Logo-300x202.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a> <a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2018\/05\/Cell-C-Logo-White.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-248389\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2018\/05\/Cell-C-Logo-White.jpg\" alt=\"\" width=\"640\" height=\"430\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2018\/05\/Cell-C-Logo-White.jpg 640w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2018\/05\/Cell-C-Logo-White-300x202.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<hr \/>\n<p><strong>Read:\u00a0<a href=\"https:\/\/businesstech.co.za\/news\/mobile\/247957\/cell-c-enters-into-roaming-agreement-with-mtn\/\" rel=\"bookmark\">Cell C enters into roaming agreement with MTN<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cell C has started rolling out a new logo with a new colour scheme \u2013 orange and white.<\/p>\n","protected":false},"author":31,"featured_media":248393,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9872],"tags":[42],"class_list":["post-248375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-cell-c"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/248375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=248375"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/248375\/revisions"}],"predecessor-version":[{"id":248395,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/248375\/revisions\/248395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/248393"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=248375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=248375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=248375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}