Darryl Jacobson, one of the South African automotive industry\u2019s most well-known personalities, is back. This time around, he\u2019s not auctioning vehicles.<\/p>\n
Instead, he aims to answer one of the most often-asked questions in the motor industry: what is my car worth?<\/p>\n
In order to provide the answer to this question, Jacobson has formed a new company called True Price<\/strong><\/a>.<\/p>\n The company launches on June 1, and it is expected to revolutionise the trading of used vehicles in South Africa.<\/p>\n \u201cWe envisage that True Price will be used by millions of South African motorists. Dealers and auctioneers will find True Price to be an invaluable resource too,\u201d says Jacobson.<\/p>\n Two things are truly significant about True Price. Firstly, it is a world first. \u201cWe have not been able to find any other company on the planet that offers the same service,\u201d confirms Jacobson.<\/p>\n Secondly, motorists can get the evaluations FREE OF CHARGE. \u201cThis is a service that we are providing to the motoring public. For too long now, motorists have had no clue what their wheels are worth. We are aiming to change this,\u201d Jacobson says.<\/p>\n He has three partners in the business: his wife Moira, son Adam (a qualified actuary) and daughter-in-law Riki (a qualified chartered accountant).<\/p>\n Together with his partners, Jacobson has been attending auctions and gathering data. \u201cWe\u2019re constantly adding to what is already a massive database of prices attained on auction,\u201d he explains.<\/p>\n In conjunction with the gathering of data, the True Price team has established an easy-to-use website.<\/p>\n