The graphs below outline activity on the major programmes covered, as well as a closer look at how the retail\/grocery and banking sectors compare in terms of registered vs active users.<\/p>\n
In the retail banking sector, while FNB’s eBucks shows activity levels not that much higher than Investec’s rewards programme, it has a very high level of subscription, compared to its competitors.<\/p>\n Meanwhile, the grocery\/health sector has a much higher subscription rate overall, but also produces a clear winner in Pick n Pay’s Smart Shopper scheme.<\/p>\n According to the survey respondents, the schemes that members say give them the most value are Clicks ClubCard, Pick n Pay Smart Shopper and Dis-Chem Benefits. With the retail banking sector, the\u00a0loyalty programmes that members say have an influence on their shopping behavior are Standard Bank UCount, FNB eBucks and Absa Rewards.<\/p>\n Changing behaviour<\/strong><\/p>\n According to Eighty20, the self-assessment data – like behaviour changes – will always come with caveats, but still provides insight into how partnerships between brands and rewards schemes can push consumers to change their shopping habits.<\/p>\n “The top performing retail programmes all have strong partnerships with other programmes which are clearly helping to drive behaviour change,” the group said.<\/p>\n “For example, Dis-Chem Benefits is a reward partner on the Discovery Vitality, Momentum Multiply and FNB eBucks programmes. Similarly, Pick n Pay Smart Shopper has partnerships with Absa Rewards, Discovery Vitality and Momentum Multiply.<\/p>\n “Fuel retail partnerships are also likely to be a strong factor for behaviour change, particularly for banking programmes and a few retailers. Discovery Insure and Standard Bank UCount pioneered the aggressive marketing of exclusive fuel retail partnerships in 2011 and 2013 respectively.<\/p>\n “Since then a number of banks, retailers and airlines have emulated this approach including Clicks ClubCard and Shell, SAA Voyager and Total, Absa Rewards and Sasol, Dis-Chem Benefits and Total, Avios and BP, and Edcon Thank U and Engen.<\/p>\n![\"\"](\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2018\/07\/Rewards.png\")
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