{"id":265337,"date":"2018-08-16T14:02:20","date_gmt":"2018-08-16T12:02:20","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=265337"},"modified":"2018-08-16T14:02:20","modified_gmt":"2018-08-16T12:02:20","slug":"amazon-vs-showmax-vs-netflix-these-are-the-streaming-options-top-south-african-tech-people-are-using","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/technology\/265337\/amazon-vs-showmax-vs-netflix-these-are-the-streaming-options-top-south-african-tech-people-are-using\/","title":{"rendered":"Amazon vs Showmax vs Netflix – these are the streaming options top South African tech people are using"},"content":{"rendered":"

Local research firm BMIT has released its Digital Lifestyle Measure (DLM) report<\/a><\/strong>, looking at the digital lifestyles of South Africans.<\/p>\n

The DLM segmentation was created by BMIT in 2008 to classify consumers based on the extent of their digital lifestyles.<\/p>\n

Consumers are scored by answering a list of questions about their personal digital activities, as well as the technologies within their household.<\/p>\n

Each consumer then receives a total DLM score, which then indicates which of the 5 DLM segments they fall into. DLM 1 consumers are considered ‘low-tech’ consumers, while DLM 5 consumer are considered ‘high-tech’ consumers.<\/p>\n

Over 1,500 interviews were conducted, with sample weighted against the urban population that have at least cellphone internet access.<\/p>\n

Click on images to enlarge.<\/em><\/p>\n

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Digital media usage<\/strong><\/p>\n

One of they key focuses of the survey was digital media usage in South Africa.<\/p>\n

The survey found that the incidence\u00a0of having DStv at home increases with DLM, from 44% of DLM 1 consumers having DStv at home, up to 63% of DLM 5 consumers having DStv at home.<\/p>\n

In addition the\u00a0type of DStv package a consumer is on is correlated with DLM, with higher DLM 5 consumers being most likely to be on Premium.<\/p>\n

\"\"<\/a><\/p>\n

The survey found that awareness of digital streaming services also increases significantly with DLM.<\/p>\n

While 45% of DLM 1 consumers are unaware of any digital streaming service, only 3% of DLM 5 consumers have not heard of any of them. 93% of DLM 5 are aware of Showmax, while 90% are aware of Netflix.<\/p>\n

When comparing the usage of streaming services to DLM, the survey found that among DLM 5 consumers 62% have a Netflix subscription, while 51% have a Showmax subscription.<\/p>\n

Upper DLM consumers were also much more likely to have all types of technology in their home, with 90% of DLM 5 consumers saying they have a home laptop, and 58% saying that they own a Smart TV.<\/p>\n

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Watch: New Netflix ad pokes fun at DStv<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Local research firm BMIT has released its Digital Lifestyle Measure (DLM) report,aimed at looking at the digital lifestyles of South Africans.<\/p>\n","protected":false},"author":10,"featured_media":108355,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9878],"tags":[26],"class_list":["post-265337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-headline"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/265337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=265337"}],"version-history":[{"count":6,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/265337\/revisions"}],"predecessor-version":[{"id":265559,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/265337\/revisions\/265559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/108355"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=265337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=265337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=265337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}