{"id":275043,"date":"2018-10-03T11:29:40","date_gmt":"2018-10-03T09:29:40","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=275043"},"modified":"2018-10-03T11:29:40","modified_gmt":"2018-10-03T09:29:40","slug":"heres-how-much-it-costs-to-make-the-new-r24000-iphone","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/275043\/heres-how-much-it-costs-to-make-the-new-r24000-iphone\/","title":{"rendered":"Here’s how much it costs to make the new R24,000 iPhone"},"content":{"rendered":"

The teardowns and cost benchmarking team at IHS Markit has completed its preliminary physical review of the new Apple iPhone Xs Max.<\/p>\n

The model A1921 version of the smartphone sold in North America comes with 64 gigabytes (GB) of NAND memory and carries a bill of materials (BOM) of $390 (R5,601)<\/strong> – which is just $20 (R287) higher than the BOM for last year\u2019s smaller iPhone X.<\/p>\n

With a starting price of $1,099 (R24,000 in South Africa<\/a><\/strong>), this year\u2019s 6.5-inch iPhone Xs Max costs consumers $100 more than the last year\u2019s 5.8-inch iPhone X – which launched at R20,499 in South Africa<\/a><\/strong>.<\/p>\n

“Overall, the iPhone Xs Max represents an \u2018s-year upgrade,\u2019 whereby the physical smartphone design remains relatively unchanged from the previous iPhone X version released in 2017, but most of the core components have been upgraded,” said Wayne Lam, principal analyst for mobile devices and networks at IHS Markit.<\/p>\n

“For example, SDRAM increased from 3 gigabytes last year to 4 gigabytes this year, the A12 applications processor features the latest 7 nanometer manufacturing by TSMC, and additional LTE band support has been added to the gigabit LTE radio-frequency front-end design.”<\/p>\n

\"\"<\/a><\/p>\n

\n

Apple\u2019s premium iPhone strategy<\/strong><\/p>\n

Apple has created more iPhone options this year, while moving its whole portfolio further up into the premium segment.<\/p>\n

“The company has completed its hardware design refresh that started with iPhone X, and has moved to an all-notch display line-up,” said Jusy Hong, research and analysis director, IHS Markit.<\/p>\n

“Features like high-refresh-rate and high-dynamic-range OLED displays, computational photography and enhanced audio recording, and improved performance for artificial reality games and other offerings, re-enforce Apple\u2019s focus on the user experience.”<\/p>\n

The premium smartphone market segment increased drastically, after Apple released the iPhone 8, iPhone 8 Plus and iPhone X last year.<\/p>\n

Shipment volume increased to 30.1 million and 69.8 million units in third quarter and fourth quarter of 2017, respectively, up from 16.5 million and 32.9 million in the same quarter a year earlier.<\/p>\n

As a result, the global share of premium smartphone shipments increased to 18%\u00a0in the fourth quarter of 2017, up from 8%\u00a0in the fourth quarter of 2016.<\/p>\n

\n

Read: Here are the official iPhone Xs and Xs Max prices for South Africa<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The teardowns and cost benchmarking team at IHS Markit has completed its preliminary physical review of the new Apple iPhone Xs Max.<\/p>\n","protected":false},"author":10,"featured_media":272859,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[26],"class_list":["post-275043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-headline"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/275043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=275043"}],"version-history":[{"count":7,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/275043\/revisions"}],"predecessor-version":[{"id":275065,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/275043\/revisions\/275065"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/272859"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=275043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=275043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=275043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}