{"id":279067,"date":"2018-10-27T09:00:27","date_gmt":"2018-10-27T07:00:27","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=279067"},"modified":"2018-10-26T12:25:48","modified_gmt":"2018-10-26T10:25:48","slug":"south-africas-most-popular-retailers-shoprite-vs-pick-n-pay-vs-spar-vs-checkers","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/business\/279067\/south-africas-most-popular-retailers-shoprite-vs-pick-n-pay-vs-spar-vs-checkers\/","title":{"rendered":"South Africa’s most popular retailers: Shoprite vs Pick n Pay vs Spar vs Checkers"},"content":{"rendered":"

The Broadcast Research Council of South Africa has released<\/a> <\/strong>its Establishment Survey focusing on products and brands for 2018.<\/p>\n

The survey is based on the findings of more than 3,000 South Africans weighted to be fully representative of the country’s demographics.<\/p>\n

The average monthly income of these respondents was R12,491 with 16% obtaining a tertiary education, 50% holding a matric, and 33% holding a below matric-level education.<\/p>\n

Half (51%) indicated that they were not currently working, while a further 50% indicated that they had children below the age of 15 years living at home.<\/p>\n

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The most popular place to shop<\/strong><\/p>\n

According to the survey’s results, Shoprite is the most popular retail store to shop across South Africa, with 68% of respondents indicating that they shopped at the store from January – June 2018.<\/p>\n

This was followed by Mr Price (38%), Pick n Pay (37%),\u00a0 and Pep (34%) – indicating that South Africans are willing to shop around to find the best deal.<\/p>\n

When asked which stores they most often prefer to do their grocery shopping, 45% of respondents said that Shoprite is their first choice, followed by Pick n Pay (17%), Spar (12%) and Checkers (7%).<\/p>\n

Notably, a large number of shoppers indicated ‘other’ stores as a preference (17%), with this number likely made up of a mixture of both higher-income stores (such as Woolworths) and lower-income localised stores.<\/p>\n

The survey also broke down the average monthly household and personal income of shopper as follows:<\/p>\n

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BusinessTech poll<\/strong><\/p>\n

A poll of 7,453 BusinessTech readers taken in August 2018 showed similar results to those in the above survey.<\/p>\n

While BusinessTech did not survey the income level of its respondents, they are likely in higher-income band than those in BRC’s\u00a0Establishment Survey.<\/p>\n

BusinessTech combined the survey results for Shoprite and Checkers which\u00a0was named as the most popular place to grocery shop (34%) while Pick n Pay followed as a close second (33%).<\/p>\n

Spar and Woolworths were effectively tied in third place (14%) with only a handful of votes separating the two.<\/p>\n

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Read:\u00a0Pick n Pay\u2019s new Smart Shopper changes \u2013 and plans to cut down on food wastage<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The survey is based on the findings of more than 3,000 South Africans weighted to be fully representative of the country’s demographics.<\/p>\n","protected":false},"author":10,"featured_media":139599,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9872],"tags":[26],"class_list":["post-279067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-headline"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/279067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=279067"}],"version-history":[{"count":10,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/279067\/revisions"}],"predecessor-version":[{"id":280267,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/279067\/revisions\/280267"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/139599"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=279067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=279067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=279067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}