DionWired has pointed to a “very encouraging” uptake in online sales since the group revamped its sitein November, adding that its\u00a0inaugural “Black Friday” promotion\u00a0was\u00a0particularly successful.<\/p>\n
In November,\u00a0DionWired<\/a>\u00a0launched a new version of its online store.\u00a0New features included online promotions, extended product ranges, TV-license authentication and free country-wide delivery.<\/p>\n In the spirit of Black Friday, as celebrated in the US as the busiest shopping day of the year,\u00a0DionWired also launched a few promotions on its site on November 23.<\/p>\n Richard McLennan, e-commerce manager of DionWired told BusinessTech: \u201cWe are experiencing a very encouraging uptake in online sales since our e-commerce rollout. The website has been extremely busy over the last few weeks with customers taking advantage of our enticing deals and free delivery service.”<\/p>\n The launch of Black Friday, according to McLennan\u00a0was particularly successful for DionWired.<\/p>\n “We saw a 120% increase in traffic on the website on the day, a 300% increase in orders for the day. The conversion rate doubled and the basket size increased by 20%. We were delighted by how our website stood up to the volume of traffic and orders and by the incredible response,\u201d he said.<\/p>\n Best Black Friday tech deals in SA<\/strong><\/a><\/p>\nRelated articles<\/h3>\n