{"id":283792,"date":"2018-11-13T11:13:57","date_gmt":"2018-11-13T09:13:57","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=283792"},"modified":"2018-11-13T11:22:19","modified_gmt":"2018-11-13T09:22:19","slug":"takealot-is-preparing-for-a-massive-black-friday-sale-with-more-than-10000-deals","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/technology\/283792\/takealot-is-preparing-for-a-massive-black-friday-sale-with-more-than-10000-deals\/","title":{"rendered":"Takealot is preparing for a massive Black Friday sale &#8211; with more than 10,000 deals"},"content":{"rendered":"<p>Takealot has confirmed that its Blue Dot Sale will go live at 00:01 on Friday morning, 23 November.<\/p>\n<p>The sale will run over the entire Black Friday weekend (including Cyber Monday) &#8211; ending on Tuesday, 27 November.<\/p>\n<p>The online retailer said that more than 10,000 deals will be available over this time period, with up to 60% off, however, it cautioned that stock would be limited.<\/p>\n<p>It has also encouraged customers to sign up for its <strong><a href=\"https:\/\/www.takealot.com\/about\/sign-up-and-shop-the-takealot-com-blue-dot-sale?utm_source=twitter&amp;utm_medium=social-post&amp;utm_campaign=sign-up-drive&amp;utm_term=blue-dot-sale-newsletters&amp;utm_content=20181106\" target=\"_blank\" rel=\"noopener\">newsletter service<\/a> <\/strong>to be among the first to receive a notification about its deals.<\/p>\n<p>\u201cTakealot will be offering amazing discounts on thousands of products over a five-day period,\u201d said Julie-Anne Walsh, chief marketing officer of Takealot.<\/p>\n<p>&#8220;Customers can expect discounts on everything from cellphones and laptops, to TVs, kitchen appliances, beauty ranges, toys, baby products, gaming, liquor and much more.&#8221;<\/p>\n<p><strong>Extensive preparations<\/strong><\/p>\n<p>As the biggest online retailer in South Africa, Black Friday is seen as a massive day for Takealot with more than R87 million in gross merchandising value in 2017.<\/p>\n<p>Speaking to <strong><a href=\"https:\/\/mybroadband.co.za\/news\/cloud-hosting\/283579-takealot-preparing-for-massive-traffic-to-keep-site-up-on-black-friday-2018.html\" target=\"_blank\" rel=\"noopener\">MyBroadband<\/a><\/strong>, Takealot CEO Kim Reid said that he expects this to grow by 2.2-times in 2018.<\/p>\n<p>However, this popularity also comes with downsides, with last year&#8217;s Black Friday marred by large periods of downtime as Takealot&#8217;s website battled to cope with the heavy traffic.<\/p>\n<p>Reid acknowledged these issues and stated that Takealot has done extensive testing in preparation for Black Friday 2018, and will do its best to serve all customers.<\/p>\n<p>&#8220;Indications are good we can handle volume over Black Friday,\u201d he said.<\/p>\n<p>However, Reid said they cannot directly answer the question: \u201cWill Takealot stay up on Black Friday 2018?\u201d<\/p>\n<p>\u201cWe must be brutally honest about this,\u201d said Reid, adding that Takealot has gone down multiple times on Black Friday in recent years.<\/p>\n<p>\u201cWe will see on the 23rd.\u201d<\/p>\n<hr \/>\n<p><strong>Read: <a href=\"https:\/\/businesstech.co.za\/news\/finance\/283492\/how-to-shop-on-black-friday-2018-like-a-financial-pro\/\" target=\"_blank\" rel=\"noopener\">How to shop on Black Friday 2018 like a financial pro<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online retailer Takealot says that its 2018 Blue Dot Sale will be the biggest its ever had, with almost every product category on the site expected to host sales.<\/p>\n","protected":false},"author":10,"featured_media":59131,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9878],"tags":[26,3314],"class_list":["post-283792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-headline","tag-takealot"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/283792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=283792"}],"version-history":[{"count":9,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/283792\/revisions"}],"predecessor-version":[{"id":283842,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/283792\/revisions\/283842"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/59131"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=283792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=283792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=283792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}