{"id":290528,"date":"2018-12-16T13:05:31","date_gmt":"2018-12-16T11:05:31","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=290528"},"modified":"2018-12-14T11:43:39","modified_gmt":"2018-12-14T09:43:39","slug":"heres-how-well-discoverys-vitality-programme-works-when-combined-with-an-apple-watch","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/technology\/290528\/heres-how-well-discoverys-vitality-programme-works-when-combined-with-an-apple-watch\/","title":{"rendered":"Here’s how well Discovery’s Vitality programme works when combined with an Apple Watch"},"content":{"rendered":"

A new behaviour change study by independent research institute, Rand Europe, has shown that Vitality incentives combined with the Apple Watch deliver dramatic and sustained improvements in physical activity levels.<\/p>\n

Incentives and Physical Activity<\/a>\u00a0–<\/strong>\u00a0the largest behaviour tech study based on verified data – found an average 34% increase in activity levels for participants using Vitality Active Rewards with Apple Watch, compared to those without these incentives.<\/p>\n

This equates to nearly a week of extra activity per month (4.8 extra days of activity), which Vitality estimates translates into two extra years of life.<\/p>\n

The study examined the behaviours of over 400,000 people in the United Kingdom, United States and South Africa.<\/p>\n

“This landmark study contributes to a deeper understanding of how people can be incentivised to live fitter and healthier lives,\u201d said Discovery CEO, Adrian Gore.<\/p>\n

“The significance for individuals, the insurance industry and wider society is profound.”<\/p>\n

Findings<\/strong><\/p>\n

The Rand Europe study examined the effect of Vitality Active Rewards with Apple Watch on participants\u2019 long-term physical activity levels.<\/p>\n

The programme makes use of a comprehensive behavioural science toolkit, encompassing short and long-term incentives such as loss aversion and pre-commitment.<\/p>\n

Participants using Apple Watch saw an average 34% sustained increase in activity – 4.8 extra days of activity per month – across UK, US and South African participants.<\/p>\n

Activity increased across the full spectrum of Vitality participants, regardless of health status, age or gender.<\/p>\n

‘At-risk\u2019 participants with a high Body Mass Index [BMI], although less likely to take up the benefit, showed greater improvements in activity than other groups, with increases in activity of 200% in the United States, 160% in the United Kingdom, and 109% in South Africa.<\/p>\n

South Africa saw the largest increase in high-intensity activity days of 71%, followed by the US at 52%, and 37% in the UK.<\/p>\n

With these sustained increases in activity, Vitality estimated that within a year, participants with Active Rewards with Apple Watch achieved numerous health benefits, including improvements in blood pressure, cholesterol, and cardiorespiratory fitness along with lowered healthcare costs.<\/p>\n

“Apple Watch has become an essential part of many people\u2019s lives, and these results are a tangible example of the way Apple Watch can help users take control of improving their health,” said Jeff Williams, Apple\u2019s CCO.<\/p>\n

“Vitality and Rand’s results are an exciting indicator of how much more can be achieved.”<\/p>\n

\n

Read:\u00a0Bank Zero, Tyme and Discovery have SA banking execs stressed: report<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

A new behaviour change study by independent research institute, Rand Europe, has shown that Vitality incentives combined with the Apple Watch deliver dramatic and sustained improvements in physical activity levels.<\/p>\n","protected":false},"author":10,"featured_media":272963,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9878],"tags":[4883,26],"class_list":["post-290528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-discovery","tag-headline"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/290528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=290528"}],"version-history":[{"count":4,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/290528\/revisions"}],"predecessor-version":[{"id":291054,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/290528\/revisions\/291054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/272963"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=290528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=290528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=290528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}