{"id":295746,"date":"2019-01-29T08:22:11","date_gmt":"2019-01-29T06:22:11","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=295746"},"modified":"2019-01-29T08:33:09","modified_gmt":"2019-01-29T06:33:09","slug":"apple-has-made-spending-r20000-on-a-phone-the-new-normal","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/technology\/295746\/apple-has-made-spending-r20000-on-a-phone-the-new-normal\/","title":{"rendered":"Apple has made spending R20,000 on a phone the new normal"},"content":{"rendered":"

Counterpoint Research has released its latest Market Pulse report, detailing the most popular types of phones around the world.<\/p>\n

The report found that the global premium smartphone segment (phones that cost $400 or more) has continued to grow faster than the overall smartphone market on the back of strong sales from Apple, Samsung and Huawei.<\/p>\n

Within this premium segment, the $800+ (R11,000) ultra-premium segment has been growing the fastest, the report found.<\/p>\n

“In 2017 it was merely 8% of the premium market (defined as $400+),” Counterpoint said. “However, since the Apple iPhone X was introduced, prices have jumped to a new level.<\/p>\n

“In 2018, the new flagship of Apple (XS, XS Max), Samsung (Note 9) and Google (Pixel 3 XL) were all launched above the $800 price.”<\/p>\n

Of note is that these dollar\u00a0comparisons do not necessarily reflect actual South African prices, with the iPhone X launching at R20,499<\/a> <\/strong>in November 2017.<\/p>\n

This data dovetails with Counterpoint’s recent consumer research which found that consumers are now willing to spend more on their device, but at the same time holding on for a longer period.<\/p>\n

This has led to the overall market growth slowing, but an expansion in the premium segment, it said.<\/p>\n

\"\"<\/a><\/p>\n

“Going forward, the trend of premium smartphones is likely to continue,” Counterpoint said.<\/p>\n

“Introduction of 5G phones, foldable displays and popularity of the so-called, affordable premium segment in emerging markets will further drive the growth.”<\/p>\n

\n

Read: Google buys smartwatch tech from Fossil to Fight Apple<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Counterpoint Research has released its latest Market Pulse report, detailing the most popular types of phones around the world.<\/p>\n","protected":false},"author":10,"featured_media":65536,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9878],"tags":[13005,26],"class_list":["post-295746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-counterpoint","tag-headline"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/295746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=295746"}],"version-history":[{"count":5,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/295746\/revisions"}],"predecessor-version":[{"id":295764,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/295746\/revisions\/295764"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/65536"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=295746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=295746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=295746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}